The author states further in his article that marketers have not kept up with the actual changes in cognitive psychology which has come a long way which defines how information is processed in the human mind and how behavior of the person is influenced through the information. The author states that “marketers’ view of how advertising and marketing communications work has not kept up with this revolution in understanding how humans process information, think, and behave.”
In this case, it is important to understand that this statement is a generalization towards marketing as it depends on various products and services as to how they have been marketed and who is marketing them(Makoto and Hiroyuki, 1990, Grossman, and Shapiro, 1984, Hirschman and Thompson, 1997.) Various examples in life can be seen which have actually focused on the contemporary psychology theory on how the human mind functions and how products have been marketed. For instance, sports cars and their marketing has taken the more contemporary nature of human psychology into account while other products like milk, butter and bread are still using the basic, traditional nature of the human psychology into play.
本文进一步在他的文章中，营销人员已经跟不上实际的变化，认知心理学已走过了漫长的道路，它定义的信息是如何处理在人类思想和行为的人，是如何影响的信息。作者指出，“营销人员的看法如何广告和营销传播工作没有跟上这一革命在理解人类如何处理信息，认为，和行为。”
在这种情况下，重要的是理解，这句话是一个推广走向市场营销这取决于各种产品和服务以及他们如何已销售和营销谁是他们（诚和日本，1990，格罗斯曼，和夏皮罗，1984，赫希曼和汤普森，1997。）各种例子，生活可以看到这实际上集中在当代心理学理论对人类大脑如何职能，产品已行销。例如，运动车和他们的营销采取了更现代的性质，同时考虑到人类心理学的其他产品如牛奶，黄油和面包仍使用传统的自然基础，人类心理的发挥。
