BRAND PLANNING:
Brand planning drives brand growth by turning brand vision into action. The brand vision plan sets out the guidelines and marketing activities for the brand. It highlights the brands MUST DO activities for the brand in the order of priority. Brand plans are achieved through Brand Marketing Plans (BMPs) which are in line with brand vision, aligned to the financial goals, rigorous and creative. The brand marketing plans are required because of increased competition, the consumers are getting more demanding, the communication environment is more fragmented, and the consumers are getting more focused. BMPs turn brand vision plans into reality and build brands. It translates the marketing strategy into actions. It helps in meeting the brands goals within a 2 year period. There must be a 12 month plan and a two year outlook. The brand managers lead and coordinate the brand planning process. He/she has the dual role of representing both the consumer and the company.
品牌规划：
品牌规划带动品牌成长转向品牌愿景转化为行动。品牌视觉规划确定了指导思想和营销的品牌活动。它集锦的品牌必须在优先顺序的品牌做活动。品牌计划通过品牌营销计划实现（BMPs）这是在品牌视觉线，对齐的财务目标，严谨，创新。品牌营销计划的要求，竞争对手的增加，消费者的要求越来越高，通信环境更加分散，和消费者越来越关注。骨形态发生蛋白转向品牌视觉计划变成现实，建立品牌。将营销战略转化为行动。它有助于满足品牌的目标在2年的时间。必须有12个月的计划和一二年展望。品牌经理领导和协调的品牌规划过程。他/她有代表消费者和公司的双重作用。
