Assignment First

澳洲大学抄袭:英国消费者的健康意识

英国消费者对于自己健康的生活方式有着越来越强的健康意识。他们对健康食品的需求给包装食品和饮料生产商带来了提供更健康产品的压力。英国最大的制造业是食品和饮料工业。这个行业的营业额为760亿英镑。该行业现有企业8000家,从业人员40万人。

英国的消费者一般都喜欢尝试新产品。市场上每年平均增加8500种新产品,其中大部分来自五大零售商。然而,由于零售商对顾客的各种需求作出反应,这些产品以外的产品面临停产。消费者生活方式和偏好的改变为餐饮行业带来了新的机遇。

最近出现的一种趋势是,消费者越来越意识到他们的总体健康状况与他们所吃的食物有关。因此,这是一个完美的机会,快乐猴巩固发展的产品,是健康的,使他们更健康。健康的产品甚至可以提高快乐猴的品牌形象,因为消费者对包装食品和饮料品牌的忠诚度很大程度上取决于产品的健康程度。消费者的这种担忧在一定程度上取决于对糖尿病和肥胖症的担忧。因此,快乐猴子除了提供100%的水果冰沙外,还可以尝试提供低卡路里的选择,作为其竞争优势的策略。

技术

消费者对新技术的熟悉程度近年来有所提高。这导致了消费者使用数字营销来推销他们的产品。事实上,由于数字营销,食品和饮料行业的营销组合已经发生了变化。随着媒体格局的不断变化,已经成功的营销策略需要消费者的洞察力和渠道的选择。数码显示器使制造商能够增加产品线,以适应不同消费群体的需求。

环境

政府和环境的游说者正在对食品和饮料公司施加压力,要求他们更加环保。已经有森林被破坏,特别是雨林,为食品和饮料公司寻找原材料。就全球问题而言,应对之策可以是解决包装中的回收问题。随着消费者对环境意识的增强,它为企业提供了将自己定位为绿色以获得客户忠诚度的完美机会。快乐猴子可以吹嘘令人印象深刻的政府资质。它包括他们获奖的包装雨林联盟认证印章。这些产品受到顾客和零售商的一致好评。此外,所有香蕉的生长都是在环境方面以可持续的方式进行的,在包装中使用可回收材料。

澳洲大学抄袭:英国消费者的健康意识

There is a growing health consciousness among the consumers of UK regarding their healthy lifestyle. Their demands for healthier food have put pressures on the makers of packaged food and drink in offering healthier products. The biggest sector in manufacturing in UK is the food and drink industry. This industry has a turnover of 76 billion GBP. In this industry, there have been 8,000 companies with total employment strength of 400,000 people.
The consumers of United Kingdom generally have preferences for trying out new products. There has been addition of average 8,500 new products in the market every year that mostly come from the five biggest retailers. However, the products other than these face discontinuation because of the reaction of the retailers to various demands from the customers. The customers’ change in the lifestyle and preferences presents fresh opportunities to the businesses of food and drink.
The trend emerging lately is that consumers are becoming more aware of their general well being and health related to what they eat. Therefore, it is a perfect opportunity for Happy Monkey to consolidate on the development of the products that are healthy and make them even healthier. The healthy products can even improve the brand image of the Happy Monkey, as the consumers are loyal to the packaged food and drink brands depend to a large extent on the healthiness of their products. This concern of the consumers depends to an extent on the concern towards the diabetes and obesity. Therefore, Happy Monkey, apart from offering 100 percent fruit based smoothies, can also try and offer low calorie options as their strategy for competitive advantage.
Technological
The familiarity of the consumers towards the new technology is enhanced in recent times. This has led to the consumers’ using digital marketing to market their products. In fact, the marketing mix of the food and drink industry has been altered because of the digital marketing. The already successful marketing strategies have demanded the insights of the consumers and the selection of the channels, as the shifting of the media landscape continues. The digital display enables the manufacturer to increase the product lines in suiting with the needs of various consumer groups.
Environmental
The government and the lobbyists of the environment are putting pressure on the food and drink firms to be greener. There has been the destruction of forests, especially the rain forests, to find the raw materials for the food and drink companies. The response, in terms of the global issue, can be the addressing of recycling in the packaging. As the awareness towards the environment increases among the consumers, it provides perfect opportunities for the firms to position themselves as green to gain customer loyalty. Happy Monkey can be boasting of governmental credentials that are impressive. It includes their award winning packaging of Rainforest Alliance certified seal. These have been received warmly by the customers and the retailers alike. Moreover, the growing of all bananas is done in a sustainable way with respect to the environment by the usage of recyclable materials in the packaging.