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澳洲代写Assignment :HMV的市场竞争分析

由于市场上充斥着积极参与降价大战的竞争对手,创纪录的销量出现了大幅下滑。HMV的主要竞争对手是那些主要以各种方式拓展业务的娱乐机构。这方面的一个例子可以是维珍公司,它已经开发了大卖场和独立的销售点。研究还发现,超市和休闲机构也是HMV的竞争对手之一,因为它们在假日季节会把顾客引向不同的方向。

澳洲代写Assignment:HMV的市场竞争分析

供应商的议价能力是相当低的,因为有记录的大型零售商是市场的领导者,他们制定自己的价格和标准,因为他们控制供应商的成本。此外,提供免费音乐的网店不仅导致HMV降价,也导致其他唱片大零售商降价,开设网店,提高促销和营销力度。因此,竞争的力量很大。

澳洲代写Assignment :HMV的市场竞争分析

The record sales has viewed considerable drop as the market has saturated with aggressive competitors that participates in the war of price reduction. The primary competitors of HMV are the entertainment organizations that are expanding the businesses majorly in various manners. An example of this can be the Virgin organization that has developed megastores and independent outlets . The research has also revealed that the super markets and leisure organizations are also among the competitors of HMV as they drive customers to different directions in the holiday seasons.

澳洲代写Assignment :HMV的市场竞争分析

The bargaining power of suppliers is considerably low since large retailers of record which are the market leaders’ sets own prices and standards due to which they control the supplier’s cost . Furthermore, the online stores that provide free music are causing not only HMV but also other major retailers of record to reduce their prices, establish online stores and improving the promotional as well as marketing endeavors. Hence, the force of competition is high.