澳洲代写assignment 品牌

| 26-2月-2013 | 澳洲代写assignment

澳洲代写assignment

Thus, it can be seen that Dark Delight intends to position itself as a comparatively healthier and tastier brand in contrast to its competitors. It seeks to position in the market segment which has the highest potential in the total market. The company aims to adopt the principles of niche branding and rather than altering the existing products to serve this target market, it has come up with a completely new brand which would be positioned in the minds of the consumer as a brand that provides light products which help the consumers to stay right.

 

The brand’s logo is such that it seeks to appeal to both the rational and emotional consumers. Dark chocolate has been proven to be the healthiest form of chocolate and as such, rational consumers would find the brand to be healthy. On the other hand, people are concerned about their standing in the society to which they belong. They constantly seek to be in line with the society or create superior image about themselves in the society. Correspondingly, one of the major needs is to look good and consumers are always concerned about how best they can stay fit without sacrificing the needs of their taste buds while maintaining the balance for a healthy body. Thus, through its logo of ‘Eat Right to Stay Light’, it seeks to capture this emotional appeal of the consumers and create a brand perception for itself as a healthy and tasty brand.

澳洲代写assignment 

因此,可以看出,黑暗的愉悦将自身定位为一个比较健康和美味的相反,其竞争对手的品牌。它寻求在细分市场,市场总有最高的可能位置。公司的目标是采用利基品牌,而不是改变现有的产品服务于这一目标市场的原则,提出了一种全新的品牌将被定位在消费者作为一个品牌,提供光的产品,帮助消费者留在心中。

品牌的LOGO是这样的,它旨在呼吁理性和感性的消费者。黑巧克力已被证明是巧克力的健康的形式,因此,理性的消费者会发现,品牌是健康的。另一方面,人们关心的是他们站在他们属于社会。他们不断寻求符合社会或社会创造卓越的图像对自己。相应地,一个主要的需求是为了好看,消费者总是关心如何最好他们能保持健康,而不牺牲自己味蕾的需要,一个健康的身体保持平衡。因此,通过其标识的“吃在光的权利,它试图捕捉情感诉求的消费者创造品牌感知本身作为一个健康和美味的品牌。

相关的论文代写的话题