For example one type of consumer is looking for speed and performance. Another is looking for safety and general spaciousness. These two types of consumers fit in perfectly with our model of Household stages. The consumer looking for speed is most likely a young single. The consumer looking for safety and spaciousness is most likely a person with a family. In the case of family sized cars, young singles do not have a need for vehicles that offer large amounts of passenger space, large engines and high safety ratings. For this reason, they perceive the value of family sized cars to be lower than, say, sports cars. This is why segmentation is necessary. It is essential in figuring out what type of consumer to market to. Segmentation is necessary if we are to market effectively. For family cars, it doesn’t matter much depth or breath the product line has because the basic concept behind these vehicles remains the same. The change in luxury grade or engine power may attract some customers from a different market segment but these cars cater to a very specific market segment. This leads us to implementation. One aspect of implementation is figuring out what aspect of the market you’re going to cater to. Once that is done companies generally declare themselves so that all concerned know that this is the segment of the market that they cater to.
These companies would be better served if they marketed to families. This is one of the many ways in which the marketing strategies of these companies can be improved.
When it comes to single sized food packaging the story is somewhat different. Single sized food packaging attracts customers that need small portions of a certain type of food. It helps control consumption of a certain food item by ensuring a precise amount is consumed. Since many food items have alternative brand names, pricing is an important consideration consumers make as is brand recognition. Single sized food packing is meant for people who have very fast paced life and prefer to have food that is ready to eat in a short period of time. This product should not be targeted at people with families because it is not very cost affective. Therefore, smaller packages are not suitable for larger household and for these reasons; they will not buy similar products.
例如，一个类型的消费者正在寻找的速度和性能。另一个是寻找安全和一般的宽敞。这两种类型的消费者融入我们的生活阶段模型的完美。消费者寻找速度可能是最年轻的单身。消费者寻找安全和宽敞的最有可能是一个家庭的人。在家庭的情况下，小型车，单身的年轻人没有为车辆提供大量的乘客空间的需要，大型机和高安全等级。因为这个原因，他们认为家庭的价值大小的汽车是低于，说，跑车。这就是为什么分割是必要的。它指出什么类型的消费者市场是必不可少的。如果我们对市场进行有效的分割是必要的。家庭轿车，这没有多大关系的深度或呼吸因为这些工具背后的基本概念是相同的产品线。在豪华级或发动机的功率可以吸引来自不同细分市场的客户但这些车迎合一个非常具体的细分市场的变化。这使我们实现。实施的一个方面是找出你要迎合市场的哪些方面。一旦完成公司一般都宣布自己使所有有关的知道，这是市场细分，满足他们的需要。
这些公司将更好的服务，如果他们销售给家庭。这是一个在很多方面，这些公司的市场营销策略，可以提高。
当涉及到单一尺寸的食品包装的故事有所不同。单一的小型食品包装吸引，需要某种食物的一小部分的客户。它有助于某些食品项目控制消费保证精确的消耗量。由于许多食物有不同的品牌，价格是一个重要的考虑，消费者是品牌识别。单一的小型食品包装是指那些很快节奏的生活，喜欢有准备吃在短时间内食品的人。本产品不应针对人的家庭是因为它不是很费情感。因此，小包装不适合于大家庭和这些原因；他们不会买类似的产品。
