It is believed that Cultural differences are indeed a major factor that has an impact on success or failure of Brand. As brands enter different cultures they should not only retain their inherent brand identity, prime reason of their acceptance in the market, but also adopt the different brand elements such as images, advertising channels etc. so as to appeal to the local tastes and preferences of the customers. Branding has social implications as well as economic implications. Economically Brands have been an area of study from both marketing and financial perspectives. Without any doubt it can be said that most visible and prominent element of marketing is advertising however it is also equally correct to state that Branding is at the core of any marketing plan or communication. In fact most of the problems related to advertising have their roots in Branding strategy. Sometimes branding is commonly mistaken as giving product a name, however the truth is Branding is much more than giving a name to the product. Branding at higher level is about establishing and managing the relationships with distributers and customers. It is about keeping the good relationship within organization with employees also. YUM Brand is an established brand that helps organization in maintaining a healthy relationship with various stakeholders and general public also.
据认为，文化差异确实有成功或失败的品牌影响的一个重要因素。作为品牌进入不同的文化，他们不仅要保持其固有的品牌身份，他们在市场接受的主要原因，但也采取不同的品牌元素，如图像，广告渠道等，以吸引顾客的当地的口味和喜好。品牌具有社会意义和经济意义。经济品牌已成为研究领域的营销和财务的角度。毫无疑问，这可以说是最明显和突出的营销元素是广告然而国家同样正确的品牌，在任何市场营销计划或通信的核心是。实际上最相关的广告问题的根源都在于品牌策略。有时品牌常被误认为是给产品命名，但事实是，品牌不仅仅是提供一个名称的产品。在高水平的品牌是建立和管理与经销商和客户的关系。这是关于保持良好的关系，组织内的员工也。百胜品牌是一个成熟的品牌，有助于保持与各利益相关方和公众健康的关系也组织。
