In a study of Chinese consumers conducted by Nielson Media Research and reported in November, 2006 China Telecom was highlighted as one of only 17 “Platinum Trusted Brands” due to their outstanding performance in the survey (Yu & Li 2010, p. 70). A company with China Telecom’s size and success might have rested on its laurels, but China Telecom has not. Leveraging its strong foundation, the company announced a bold transformation strategy in 2004, with the goal of putting the company in a position to diversify its operation, support the growth of the Chinese economy and in turn, the world economy, and continue to strengthen its brand.
在中国消费者的尼尔森媒介研究进行了一项研究，在十一月的报告中，2006的中国电信被强调为一个只有17的“白金值得信赖的品牌”，因其卓越的性能在调查（禹里2010，70页）。随着中国电信的规模和成功的公司可能会有休息吃老本，但中国电信没有。凭借其雄厚的基础，该公司宣布在2004个大胆的改造策略，以使公司在一个位置，多元化经营的目标，支持中国经济的增长，反过来，世界经济，继续加强其品牌。
