本篇澳洲代寫-Baker ‘s Delight的戰略目標講了貝克樂被認爲是一家澳大利亞烘焙公司，生產麪包和其他烘焙產品。Baker ‘s Delight多年來一直面臨挑戰，預計未來3-10年將面臨戰略問題。本文分析了該公司可能面臨的一些戰略問題。本篇澳洲代寫文章由澳洲第一論文 Assignment First輔導網整理，供大家參考閱讀。
Baker’s Delight is considered to be an Australian bakery company which produces bread and other baked products. Baker’s Delight is facing challenges over the years and is predicted to face strategic issues over the 3-10 years. This paper has analyzed some of the strategic issues that would be potentially faced by the company. The first strategic issue is the competition from the supermarket’s in-store bakery shops which are potentially declining the sales and profitability of the company. The second strategic issue is based on the rapid changes in the tastes and preferences of the customers. This has impacted the potential market share and customer base leading to lowering of sales and profitability of Baker’s delight. The third strategic issue is the absence of online presence of Baker’s Delight which is depriving the company of extending their business on a worldwide scale.
The strategic objectives of Baker’s Delight are as follows:
To increase the customer base and sales of the company
To increase their online presence in the bakery industry
To enter new emerging markets to expand their business
Some risks and opportunities are identified due to the strategic analysis which reveals that the company can face threats due to the e-commerce industry. This is because the e-commerce and online brands have already made their market presence and are influencing the tastes and preferences of the customers along with convenient shopping options. The opportunities are identified through the extension in online platforms and expanding business in new emerging markets which are a positive aspect for the company.
The strategic issues are addressed through certain recommendations. Based on the strategic analysis, some recommendations have been suggested such as the introduction of innovative bread and investment in market and advertisement strategies to increase brand awareness, conduct periodic customer survey and market research, initiate online presence and enter Indian market through franchising mode.
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