This report discusses the developing and evolving trends in households, and the effects of these changes and trends on contemporary marketing strategies. Households are forever experiencing change. Households change because their occupants change. Occupant’s age and grow older and new occupants come in to the household. Households have a life cycle. There are different stages to this life cycle. Household go through the following stages in their life cycle. The first stage is Young- single. The second stage is young-married. Another stage is Full nest. And yet another stage is single parent. Every household doesn’t necessarily go through these stages. And those that do don’t necessarily go through them in the given order. Each stage has different people at different ages with vastly different needs and wants. What is a necessity for occupants of one stage may be an unaffordable luxury for another. What is the norm for occupants for one stage may be considered a blatant waste of resources by the occupants of another stage. It all boils down to this. Occupants at each stage of the life cycle have different needs and have available to them a unique set of resources. Hence the marketing strategies for each segment of the population needs to be different, unique and specific. What works for one will not work for another. The famous words “You can’t be all things to all people.” apply here.
This report will begin with a discussion of the general house hold life cycle. After a general theoretical discussion of the life cycle of households we will move to one particular stage of the life cycle; young –singles. This stage of the lifecycle is the stage that this report is based on. Among other things this report will use the Australian Bureau of Statistics to show how important this stage is for the general market. What segment of the population fall under this stage and subsequent marketing strategies for marketing to this segment of the population? This will also entail a discussion of the demographics of this type of household. This will include but will not be limited to a discussion of the age, marital status and children. It will include among other things statistical information on the income, social activity, housing and purchasing habits of this segment of the population. The final part of the discussion will revolve around whether the segment chosen for this report will indulge in the practice of buying family sized cars and single sized food packaging. As we will later prove, young single people will typically not indulge in the practice of buying family sized cars. They will however, purchase in great quantity single sized food packets. The very last part of this report will be dedicated to a discussion of how the makers or sellers of family sized cars can market to the right people and make a greater number of sales. This is the extent to which this report aims to address the issues presented above.
本报告讨论了在家庭发展的趋势的发展，以及这些变化和趋势的现代市场营销策略的影响。家庭永远都在发生着变化。因为他们改变家庭的变化。乘员的年龄和旧的和新的居住者成长到家庭。家庭生命周期。这当然是有生命周期的不同阶段。家庭要经过以下在其生命周期的阶段。第一阶段是年轻的单身。第二阶段是青年结婚。另一个阶段是满巢。和另一个阶段是单亲。每个家庭不一定会经历这些阶段。和那些不一定要通过他们在给定的顺序。每个阶段都有着不同的需求在不同年龄和不同的人想要的。什么是一级人员必要的可能是另一个无法承受的奢侈品。什么是一级乘员定额也可能被另一个阶段的居住者的公然浪费资源。这一切都归结到这。在生命周期的每个阶段都有不同的需求和居住者为他们提供了一套独特的资源。因此，人口的每个细分市场营销策略的需要是不同的，独特的。什么也无法正常工作的另一个作品。著名的话“你不能为所有人做所有事。”用在这里。
本报告将从一个普通的房子保持生命周期初探。一个一般性的理论探讨家庭生命周期，我们将生命周期的某一阶段后，年轻的单身–。这个阶段的生命周期，本报告是基于阶段。在其他的事情本报告将使用澳大利亚统计局显示一般市场这个舞台是多么的重要。这段的人口属于这一阶段和随后的市场营销策略，这部分人群？这也将意味着对这类家庭人口的探讨。这将包括但不限于一个讨论的年龄，婚姻状况和子女。它将包括其他事情上的统计信息之间的收入，社会活动，住房和购买这部分群体的习惯。讨论的最后部分将围绕是否选择该报告的部分会沉溺于购买家庭大小的汽车和单一尺寸的食品包装的实践。我们稍后会证明，年轻人通常不会沉迷于购买家庭的实际大小的汽车。他们将然而，大量购买单一尺寸的食品包。本报告的最后一部分将致力于如何家庭的制造商或卖方大小的汽车市场可以给正确的人，做一个更大的销售数量的探讨。这是在何种程度上，本报告的目的是解决上面提出的问题。
