澳洲代写essay 品牌是最宝贵的资产

澳洲代写essay

Brands have been into existence for number of years, however the power or branding that current society is witnessing is simply remarkable. (MacDonald, 2000) The Brands can be felt in every aspect of life, be it food and clothing, or living and amusement or from music to politics. Branding today is not only about adding values to the product but also about added benefits to the customers. In short term branding represents and promotes culture and in long term Brands themselves become a kind of culture. A brand may have a different role to play and it may offer different values depending upon the role it is playing, the value it is providing and most importantly to whom it is related. From organization and management prospective brand may be an instrument of differentiation between products from different organizations, however for brand owners it may be more than that. To customers Brand might offer a bundle of benefits and customers might also feel an emotional bond associated with brand. This emotional bond many times convert brand into icon.

It is equally important to preserve the Brand once it is established. Brand in any case should not be the scapegoat of corporate misbehavior. It is obvious that Brand is the most valuable asset for the organization and the overlooked fact is that it is also the most vulnerable asset as well. With Brand reputation is build upon slowly and gradually and this reputation can be dwindle down by a small mistake and the reputation can be destroyed overnight. Every brand also carries and image associated to it. Brand could have single image or multiple images associated to its name. At last it can be said the Brand is not only a name. Lot of things are associated to brand. In food industry especially in organized sector competition has increased manifold in branded items. There is the need to carefully brand and position the products, which has been done skillfully by YUM brands with all of its three restaurants chain, Pizza Hut, Kentucky Fried Chicken and Taco Bell.

澳洲代写essay

品牌已经存在了数年,但功率或品牌,当今社会正是非凡的。(麦克唐纳德,2000)的品牌可以在生活的各个方面的感觉,它是食物和衣服,或生活、娱乐或从音乐到政治。品牌今天不仅是向产品中添加值,但也对客户的好处。在短期的品牌代表并促进文化与长期品牌本身成为一种文化。一个品牌可能发挥不同的作用,它可以提供不同的值取决于它在发挥着作用,它提供了最重要的人是相关的价值。从组织管理的前瞻性的品牌可能来自不同组织之间的产品差异化的一个工具,但是对于品牌所有者可以比这更多的。客户品牌可能会提供一个利益捆绑,客户也会觉得与品牌之间的情感纽带。这种情感纽带的多次转换品牌图标。

这是为了保持品牌一旦建立同样重要。在任何情况下,品牌不应该是企业的不当行为的替罪羊。很明显,品牌是组织和被忽视的事实最宝贵的资产,也是最脆弱的资产以及。随着品牌的声誉是建立在慢慢逐渐这个信誉可以减少到一个小错误和声誉毁于一旦。每一个品牌进行图像关联到它。品牌可以单个图像或多个相关的名称的图像。最后,可以说品牌不仅是一个名字。很多东西都是相关联的品牌。在食品工业中特别是在有组织的部门的竞争品牌项目增加歧管。需要仔细的品牌和产品定位,一直是百胜餐饮集团所有的三家餐厅连锁店,必胜客做得很巧妙,肯塔基炸八块鸡和塔可钟。

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