The primary characteristic of powerful brands stem from their possession of brand equity. The group Cream Delight possesses high brand equity. In simple terms, brand equity is used to refer to the collective set of associations as well as behaviors on the part of the entire group of the brand’s consumers, channel members, along with the parent corporation. Brand equity helps the brand to command either higher margins or greater volumes or both, which could not have been commanded in the case the brand name had not existed.
The Cream Delight group has been in the business for more than 50 years and in its years of operations, it has earned significant brand equity that provides it with a sustainable, stronger, and competitive differential advantage with respect to competitors in the competitive marketplace (Chay 1988). The company aims to capitalize on this brand equity through the process of brand extensions wherein it diversifies into similar lines of business which are characterized by the same customer base (Tauber, 1981).
强大的品牌来源于他们的品牌资产占有的主要特征。本集团霜喜悦具有很高的品牌资产。简单来说，品牌资产是指关联集合以及行为对该品牌的消费者，整个集团的部分渠道成员，随着母公司。品牌权益有助于品牌或更高的利润或命令量更大，或两者，这不能被吩咐的品牌名称不存在。
奶油乐集团已在业务超过50年，在多年的经营，已获得显著的品牌资产，提供了一个可持续的，强大的，和相对于在竞争激烈的市场的竞争对手竞争的差异化优势（Chay 1988）。公司的目标是利用品牌资产的过程中品牌延伸其多样化的业务具有相同的客户群类似（陶伯，1981）。
