一旦品牌确立了自己的定位，决定公司的品牌营销策略就显得尤为重要。这涉及到使用消费者消费的不同媒体。在制定营销策略时，必须了解当地市场和全球趋势(Geiger et al.， 2013)。品牌营销是介于产品实施和规划之间的一个重要环节。
Once the brand has been position it is important to determine the brand marketing strategy for the company. This involves using the different media that the consumer consumes. It is imperative to have understanding about the local markets and the global trends while developing a marketing strategy (Geiger et al., 2013). Brand marketing is an important step in the middle as it covers a gap between the implementation and the planning of the product.
Once there is the development of the brand positioning and the marketing, there should be analysis done to analyse the performance of the brand. Brand audits should be conducted at regular intervals to understand how the positioning and marketing has impacted the sales of the brand and the brand awareness.
Building the brand value is the most important component of the strategic management. This building of the brand image is developed after ensuring consistence in the quality of the product. The works of the brand manager is to continually evaluate the performance of the brand and create newer avenues to build the exiting image of the brand.
Limitations of the brand marketing strategy
Brand image can be effective in developing an identity and enabling the brand to be gain sales. However there are also some limitations to the brand marketing strategy employed. Businesses must be aware of the inherent relationship to create a better design.