Price is also an important factor for younger customers because they have just started their careers and can’t spend large amounts of money on vehicles but still want high value products. Family sized cars can’t offer the features that these buyers need and for this reason price will be irrelevant in this case. In other words, pricing will only matter for cars positioned to attract young buyers; vehicles not in this segment will not matter much to the buyer.
Single sized food packaging attracts customers that need small portions of a certain type of food. It helps control consumption of a certain food item by ensuring a precise amount is consumed. Since many food items have alternative brand names, pricing is an important consideration consumers make as is brand recognition. Single sized food packing is meant for people who have very fast paced life and prefer to have food that is ready to eat in a short period of time.
Many brands offer single sized food packages that contain similar products, for this reason many people buy solely on price while other buy based on brand. Those who buy based on price don’t care much about what brand the product is or whether it tastes different from the other. Those who buy based on brand do so because that’s the product their mind refers to when grocery shopping. Looking at the statistics from the ABS, we see that spending on food is not very high which shows that consumers stick to the cheapest food alternatives.
Buying single packaged food does not require research; consumers just go to the supermarket and buy products they lay their eyes on. For this reason, pricing is more important than brand recognition. Also, food products are generally not part of the product cycle and therefore, the adoption rate does not change much. For this reason, effective marketing can only be done by advertising lower prices than competitors.
价格也为年轻客户的重要因素是因为他们刚刚开始他们的事业，不能花大量的钱在车辆，但还是要高价值产品。家庭大小的汽车不能提供的功能，这些买家的需要，因此价格会在这种情况下是不相关的。换句话说，价格只会吸引年轻买家的汽车定位问题；车辆不在这段就没有多大的买家。
单一的小型食品包装吸引，需要某种食物的一小部分的客户。它有助于某些食品项目控制消费保证精确的消耗量。由于许多食物有不同的品牌，价格是一个重要的考虑，消费者是品牌识别。单一的小型食品包装是指那些很快节奏的生活，喜欢有准备吃在短时间内食品的人。
许多品牌提供单一的小型食品包装包含类似的产品，因此许多人购买价格而其他买只基于品牌。那些购买价格的基础上，不关心产品是什么品牌的还是它的口味不同于其他。那些购买基于品牌这样做是因为这是他们的心是指产品在食品杂货店购物。在ABS的统计，我们看到，食品支出不是很高，这表明消费者坚持最便宜的食品的替代品。
单买包装食品不需要研究；消费者去超市买他们的产品在他们的眼睛。因此，价格比品牌更重要。同时，食品产品一般不能对产品生命周期，因此部分，采用率变化不大。因此，有效的营销只能以较低的价格比竞争对手的广告。
