澳洲代写论文 外部因素

| 19-6月-2013 | 澳洲代写论文

澳洲代写论文

Key External Factors

Before the Internet, consumers were exposed to and educated about fashion trends by department stores and specialty shops, along with fashion magazines and celebrities. In other words, fashion was “pushed” to the public. All this has changed, and in a big way. Today, the consumer is empowered by technology: a steady flow of new “apps,” or mobile applications, can minimize shopping stress and optimize one’s budget. (Kumar, 2006)

Social media enable businesses to listen to their customers in real time, which in turn arms them with information to alter their products, prices, and marketing mix, and helps them manage brand perception and consumer sentiment. Engaging in a dialogue with consumers in this format is a social endeavor and a platform for building relationships. Most important is the ability to understand what the customer perceives as valuable and respond with appropriate product/service/quality bundles. Another top challenge is providing the consumer with a seamless cross-channel experience. Engaging in social media supports improved customer service, the brand proposition, brand equity, and market share for the consumer, which in turn enhances customer engagement, loyalty, and traffic—all in all, a win-win situation for retailers. (Kumar, 2006)

澳洲代写论文

关键外部因素

在互联网之前,消费者接触和了解时尚潮流的百货商店和专卖店,随着时尚杂志与名人。换句话说,时尚是“推”给公众。所有这一切都发生了变化,并在很大程度上。今天,消费者是通过技术授权:新的“应用程序的稳定流动,”或移动应用程序,可以最大限度地减少购物的应力和优化一个预算。库马尔2006。

社会媒体使企业实时听取他们的客户,这反过来又怀他们的信息改变他们的产品,价格,营销组合,并帮助他们管理的品牌认知和消费者信心。对话与消费者在这个格式是一个社会的努力和建立关系的一个平台。最重要的是要了解客户的感知价值和作出适当的产品/服务/质量束的能力。另一个挑战是为消费者提供一个无缝的跨通道的经验。从事社会媒体支持改善客户服务,品牌主张,品牌资产,并为消费者的市场份额,进而提高客户参与,忠诚,和交通总之,零售商的双赢。库马尔2006。

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