澳洲代写论文 消费者行为学

澳洲代写论文

ConsumerBehavior
In today’s market place, consumers have all the information about their preferences for any any product or services they are willing to buy. Through fragmented media, internet sources, etc., they make comparison before purchase. Marketers can not just sell their product based on displaying basis features of the product or even they create a brand without satisfying customer’s needs and requirements. Hence, critically applying marketing strategies have been accepted by many of the companies and marketers to be in the competition. Due to intense competition in the market, there are huge options available to customers at a low cost. Thus, in today’s marketplace, consumers have bargaining power and this is the most important aspect for marketers to consider.
Data Proliferation
Having maximum data is very useful for marketers to develop their marketing strategies accordingly but sometimes it creates more problems than providing a solution (White D., 2000). Data are generally collected to make decision making process effective and responsive for a brand. The main issue is the quality of the data as there are many sources to collect the data but that could lead to unauthentic collection of data. Therefore, it results in adverse impact on marketing. Lack of time creates a hinder to process, analyze and leverage maximum from the information (White D., 2000). Overloading of data turns in a key roadblock for effectiveness of the marketing approach.
“Critical marketers are the successors of Arnold and Fisher’s ‘reconstructionist’ (Hastings, G. &Saren, M., 2003)”. Various critical approaches such as sustainability, feminism, ethics, postmodernism and discourse analysis have been adopted by the marketers.
Fuller, (1999), Crane, (1997), Catterall et al., (1999), Brownlie and Saren, (1997), Firat and Venkatesh, (1993) have identified following various processes and outcomes of critical marketing:
Processes:
• The ideological premises and underlying assumptions of marketing theory andpractice.
• The understanding and knowledge of marketing – models and methods of academics, market research, consulting, and marketers’ practical ‘know-how’.
• The validity of marketing ideas and concepts.
Outcomes:
• Specific marketing activities and practices, e.g. customer databases, product labeling, advertising and loyalty schemes.
• The effects of the marketing system on such issues as social exclusion, material and social waste, the creation of false needs and identities and commodityfetishism.
• The activities of particular industries – what the World Health Organization calls ‘the hazard merchants’.

澳洲代写论文

消费者行为学

在今天的市场上,消费者对任何产品或服务,他们愿意购买有自己的喜好的所有信息。通过分散的媒体,互联网资源,等,在购买之前让他们比较。营销人员可以不卖他们的产品以显示产品的基础特征,甚至他们创造一个不满意的顾客的需要和要求的品牌。因此,批判性地运用营销策略已经被许多企业和营销人员接受,才能在竞争中。由于市场竞争激烈,有以较低的成本向客户提供巨大的选项。因此,在今天的市场上,消费者的议价能力,这是营销人员要考虑的重要方面。

数据的增殖

具有最大的数据是非常有用的营销发展的市场营销策略,但有时它创造了更多的问题比提供一个解决方案(白博士,2000)。数据收集,使决策过程的一个品牌有效反应。主要的问题是数据的质量,有许多来源收集数据,但这可能导致不可靠的数据收集。因此,它的结果对市场的不利影响。缺乏时间创造了一个阻碍的过程,分析和利用最大的从信息(白博士,2000)。重载数据转为营销方法的有效性的一个关键的障碍。

“关键的商人阿诺德和Fisher’自己的接班人”(黑斯廷斯,G.和塞伦,M.,2003)”。如可持续发展,女权主义,后现代主义和伦理各种批评方法,语篇分析已被营销人员采用。

富勒,(1999),起重机,(1997),卡特罗等人。,(1999),布朗利和塞伦,(1997),幼发拉底河和文卡特斯赫,(1993)已经确定了以下的各种过程和关键的营销结果:

过程:

•思想前提和市场营销理论和实践的基本假设。

•和学者,营销–模型和方法的知识的理解市场研究,咨询,和营销实践的“诀窍”。

•营销理念和概念的有效性。

结果:

•具体的营销活动,如客户数据库,产品标签,广告和忠诚度计划。

•对社会排斥等问题的营销系统的影响,材料和社会浪费,虚假需求和身份和commodityfetishism创作。

•特定行业的–什么世界卫生组织称为“危险的商人的活动。

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