EasyJet, or EasyJet Airline Company Limited (founded in 1995) is a British Airline based in London. It is one of the most successful airlines in the country, carrying the highest number of passengers every year nationally and internationally, in over 500 routes. The parent company is known as EasyJet Plc. It employs over 8000 people for its operations across the world. It is listed in the London Stock Exchange and is a component of the FTSE 250 Index. With over 42 million passengers in 2010, EasyJet is the second largest low-cost carrier in Europe, just behind RyanAir. It set up its first base outside the United Kingdom in 1999 when it relocated its headquarters to Geneva, Switzerland. EasyJet remains competitive in the market due to a number of superior strategies as compared to its rivals (Easy Jet, n. d.).
The organisation is summarized succinctly in the following table:
Value Chain Analysis of EasyJet
The value chain analysis of EasyJet will highlight its strategic position in the market and also help its management formulate better methods to face competition and gain customer satisfaction. The value chain analysis is done below:
Primary Activities of EasyJet:
Perhaps EasyJet is distinctly known for its tendency to interrelate elements of the value chain: it offers a complete package of these elements to its customers in an integrated yet sophisticated form.
- Inbound logistics: The number of seats in the airplane, In-flight food and drinks.
- Operations: Easy flight baggage check and check-in, hassle free security check, shuttle service from airport to the airplane.
- Outbound Logistics: Network reach to countries across Europe, North Africa and West Asia.
- Marketing: Various marketing strategies such as low prices of tickets, eliminating middlemen by offering direct online booking, expanding network rapidly and operating in primary airports at locations. These factors lead to a positive brand image of the company.
- Services: A number of added services such as option of transferring to an earlier flight, in-flight food and refreshments, supportive and friendlier staff, etc.
The market image of EasyJet is a result of integration of these inbound logistics with outbound logistics, and making them available for the customers with supportive marketing and operational services. The value-added, personalized services of the airline result in greater customer satisfaction.
易捷航空，或易捷航空公司（成立于1995）是一家总部位于伦敦的英国航空公司。它是这个国家最成功的航空公司之一，承载的旅客数量最高每年在国内和国际上，超过500的路线。母公司被称为易捷航空公司。员工超过8000人，为世界各地的业务。它是在伦敦证券交易所上市，是富时250指数的一个组成部分。超过42000000名乘客在2010，易捷航空是欧洲第二大廉价航空公司瑞安航空公司，仅次于。它建立了第一座英国以外的1999时，其总部迁往日内瓦，瑞士。易捷航空竞争依旧在一些由于优越的策略相比，它的竞争对手的市场（简单射流，N. D.）。
该组织是在下面的表中简洁地总结：
易捷航空公司的价值链分析
易捷航空公司的价值链分析将突出其在市场上的战略地位，同时帮助其管理制定更好的方法去面对竞争和赢得顾客满意。价值链分析如下：
易捷航空公司的主要活动：
也许我们是明显的已知的相互关联的价值链中的元素的趋势：它提供了一个完整的包装这些元素为客户综合而复杂的形式。
•入厂物流：在飞机座位的数量，在飞行中的食品和饮料。
•操作：简单的航班的行李检查和登记，免费安全检查，从机场到飞机接送服务。
•出境物流网络达到国家在欧洲，北非和西亚。
•营销：各种营销策略，如机票价格低，提供直接在线预订消除中间商，扩大网络的快速、操作主要机场的地点。这些因素导致了公司良好的品牌形象。
•服务：一些增值服务，如转移到一个较早的航班的选择，供机食品和点心，支持和友善的员工，等。
易捷航空公司的市场形象是一个结果，这些入厂物流与物流的整合，以及为他们提供支持的营销和业务服务的客户。增值，个性化服务的航空公司带来更高的客户满意度。
