N. Scott Momaday – the third participant argued that the importance of economic success to perceptions of the good life was augmented by the economic boom of the 1920s. The rise of the consumer culture broadened the definition of the American dream to include not only property but various material items as well. Possession of automobiles, radios, and other goods became sign of wealth. The extensive utilization of promotion reinforced the public’s wish for such novel goods, whereas the accessibility of credit made possession more realistic and easier to achieve with limited family finances. Chain stores such as J. C. Penney and Woolworth’s offered consumers the same products on a national basis. As Americans bought the same merchandise, saw the same advertisements, and listened to the same radio programs or saw the same movies, regional differences began to fade and there arose conformity in fashion and lifestyle. This growing uniformity was brilliantly criticized by Sinclair Lewis in his 1922 novel, Babbitt. Lewis presented a satirical look at the fictional George Babbitt, who personified the materialism, closed-mindedness, and devotion to passing fads that marked the era.