From the discussion thus far it can be seen that the developing and evolving trends in households effect contemporary marketing strategies. The marketing strategies of today are segmented. Marketing is consumer specific, with specific products being marketed to a specific class of consumers. From the report above it is evident that young single people are a significant part of the market. This segment of the market affects greatly the type of marketing strategies used. In the case of family sized cars, young singles do not have a need for vehicles that offer large amounts of passenger space, large engines and high safety ratings. For this reason, they perceive the value of family sized cars to be low. In the case of families they do not have need of cars with high speeds and little space. They need durability and reliability. This shows that these different segments of the population have different needs. Thus they will not be well served with marketing techniques that market to the masses. Because family cars will always have features that young singles don’t want and families will always be left wanting more if they bought cars that young singles buy. This shows that different segments need to be marketed to in a different way. They have separate, distinct, and unique needs. This shows that evolving and changing household stages have a great effect on the types of marketing strategies in employ.
The case is the same when it comes to food packaged in single sized packaging. The different segments of the population have different needs. Single sized food packaging appeals to young singles that never have time to prepare a meal from scratch. Thus this should be marketed to singles. If families were to start consuming single sized meals they would find it much too expensive. There are many more reasons for the differences in preference between the two household stages. However, the point is that companies would find that they are marketing more effectively if they were to target young singles when marketing food in single sized packaging. In conclusion, it doesn’t matter whether the discussion is centered around marketing strategies for family sized cars or for single sized food packaging. The fact of the matter remains that segmentation is the single greatest marketing strategy.