Challenges in creating brand awareness
It is very crucial for businesses to target the right audience and similarly understand the plan devised for increasing awareness of the brand in your customers. In this entire process of devising a plan and then executing it to create and increase brand awareness, it is important to know how and what will done by the company to increase the brand awareness (Gustafson & Chabot, 2007).
However, according to Gustafson and Chabot (2007), for a brand to develop fully it takes time as first of all, time is required to develop the awareness program, which is effective. Following this, they say, that it is the time needed for the message to reach the potential customer. And even in this, some customers will respond quickly to the message while others will take time to find out about the product and make a decision to purchase it first time and then come again for a repeat purchase. This enforces the point that building longer lasting customer loyalty takes time as an extended experience is required for people to get accustomed to the product (Gustafson & Chabot, 2007).
These actions consequently promote positive brand awareness. As mentioned earlier in chapter 1, brand awareness is the impression that people have of a brand, another challenge faced by businesses is whether the customers take their brand as reliable and of high quality or not. Is it distinguishing from the competitor’s product offerings or not? Does the logo support the overall image of the company’s vision? These options, Gustafson and Chabot (2007) proposed that if used by the company may or may not produce a good impression of the company’s brand as these influence the consumer’s awareness of the brand.
创建品牌意识的挑战
这是非常重要的为企业正确的目标受众和同样理解设计中增加你的客户的品牌意识的计划。在这整个过程中制定一个计划，然后执行它创造和提高品牌的知名度，这是重要的是要知道如何将由公司为了提高品牌知名度（古斯塔夫森谢伯特，2007）。
但是，根据古斯塔夫森和博（2007），一个品牌，充分开发需要时间为首先，需要时间来发展意识程序，这是有效的。在此之后，他们说，这是消息到达潜在客户所需要的时间。即使这样，一些客户会很快回复消息则会花时间去了解产品和决定购买第一时间后再重复购买。这个执行点，建设持久的忠诚客户需要时间作为一个扩展的经验是人们习惯于产品所需的（古斯塔夫森&德，2007）。
这些措施促进积极的品牌意识。正如1章提到的，品牌意识是人们的印象有一个品牌，由企业面临的另一个挑战是顾客自己品牌的可靠和高质量的或不。这是从竞争对手的产品或不区分？这标志支持公司整体形象？这些选项，古斯塔夫森和博（2007）提出，如果使用的公司可能会或可能不会产生对公司品牌的良好印象为这些品牌的影响消费者的意识。
