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澳洲论文代写价格:影响宜家的战略和竞争重点

就像它的竞争对手一样,宜家公司也试图通过其供应链管理来获得竞争优势。公司通过确保与供应商保持良好的联系或关系而获得竞争优势。它还通过与世界上最先进的公司建立有意义的合作关系来实现这一目标。宜家通过与这些公司的合作发展起来的工作关系,确保了它不仅管理质量,而且整合了设计和技术,支持公司的可持续发展目标。我们的目标是确保公司以极具竞争力的价格向客户快速提供功能和创新的产品。

虽然所有的顾客都很好,但宜家意识到盈利的顾客更好。因此,宜家使用的战略重点之一是利用客户知识来分析他们的偏好。这一点非常重要,因为它使公司能够确定大多数客户的价值,以及这些客户愿意或准备支付什么(Kandampully, 2011, p.89)。除此之外,通过与客户建立直接联系,宜家不仅可以更容易地监控客户,还可以更容易地维护和更新客户的重要信息,比如他们当前和未来的服务和产品需求。公司使用和分析这些信息,以塑造或定制未来的产品以及与售后服务相关的活动。

影响宜家的另一个战略重点是定价和客户价值。这是因为定价决策不仅需要了解当前和潜在客户以及成本,而且非常复杂。公司产品和服务的定价是影响宜家的重要战略规划决策。了解宜家的潜在客户可能已经成为定价决策中最重要和最困难的方面之一。尽管大家都知道,公司提供的产品和服务的目的是为客户增加价值;与其他顾客相比,有些顾客可能从购买的产品和服务中获得更多的价值。这实际上是影响宜家作为一家公司最具战略和竞争力的优先事项之一,因为它不能在不首先考虑现有和潜在的主要竞争对手的情况下做出任何定价决定。

澳洲论文代写价格:影响宜家的战略和竞争重点

Just like its competitors, IKEA Company also seeks to achieve a competitive advantage using its supply chain management. The company attains competitive advantage through ensuring maintenance of robust links or relationships with its suppliers. It also achieves it through development of meaningful and co-operative relationships with the most advanced companies in the world. The working relationship that IKEA develops as a result of working with such companies ensures that it not only manages quality, but also integrates designs and technologies and supports the company’s sustainability goals. The aim is to ensure that the company delivers functional and innovative products to its clients quickly and at very competitive prices.
Though all customers are good, IKEA realizes the fact that profitable customers are better. As a result, one of the strategic priorities that IKEA uses is utilization of customer knowledge in order to analyze their preferences. This is quite important because it enables the company to ascertain what most of the customers value as well as what such customers are willing or ready to pay for (Kandampully, 2011, p.89). In addition to that, by having direct customer contacts, this makes it easier for IKEA to not only monitor, but also maintain and update vital information regarding its customers such as about their present and future service and product needs. The company uses and analyzes such information in order to shape or tailor future products as well as activities associated to after sales service.
Another strategic priority that affects IKEA is pricing and customer value. This is because the pricing decisions not only require knowledge regarding the current and potential customers and costs, but also it is very complex. The pricing of the company’s products and services is a vital strategic planning decision which affects IKEA. The knowledge of IKEA’s potential customers has probably become one of the most essential and difficult aspect in matters of pricing decisions. This is despite the common knowledge that products and services which are offered by a company are aimed at adding value to customers; some of the customers may actually get more value from the products and services purchased as opposed to others. This is actually one of the most strategic and competitive priorities that has been affecting IKEA as a company, because it cannot make any pricing decisions without first of all considering its major competitors both the existing as well as potential ones.