澳洲论文代写：扩张战略
多米诺骨牌的目前战略一直集中在扩张。 2012年，有人指出，多米诺投资于澳大利亚，新西兰和欧洲的新店。该公司在过去的财务状况良好的财务结果是增强扩张。据报道，2012年公司实现税后利润约为3040万美元，比2011年多出13.0％（Dominos Pizza Enterprise Limited，2013）。总的网络销售额达8.486亿美元多米诺骨牌的扩张战略仍为投资者带来了3000万美元的资本回报。多米诺骨牌的大部分财务重组主要围绕提高多米诺骨牌的质量，服务和品牌价值。澳大利亚和新西兰的超过67家新店（Lucian，B.Alma，C.和Allen，2004年）。
3.1.2。技术与治理
这种扩张的一大部分归因于数字化转变。多米诺一直是使用数字平台的先驱。新的商店是完全数字化的。这种数字化将提高运营效率。使用完全数字化的商店将有助于企业管理层更好地了解自己的商店。公司管理层也可以更好地访问更新的财务数据。营销数据将很容易获得。多米诺骨牌店将运动PULSE功能（多米诺比萨企业有限公司，2013）。 PULSE功能将增加问责性并提高效率。 PULSE可以更快地完成订单，订单转换等等。这使得店铺经理能够更好地工作，管理客户满意度，从而增加销售收入（路透社，2014）。
3.2。建议的战略
在这种情况下，商业战略越来越重视创建新的商店，重点是移动，互联网销售。这是因为目前的移动互联网网站没有那么优化和用户友好。另外，披萨的成本比较高，这是中等收入行业所不能提供的。随着时间的推移，送货也是一个挑战。建议为不同的设备提供移动优化的网站和移动应用程序。此外，它还必须关注通过不同的社交媒体进行社交，例如Facebook，LinkedIn，Twitter等等。这将提供更方便的方式来在线订购，因为大多数用户总是在线。此外，多米诺骨牌必须在30分钟内完善送货管理才能到达客户，而且必须减少销售成本，因为披萨的成本很高，这是普通家庭无法承受的。另一方面，建议为经常在线和离线订购的顾客提供奖励和折扣（Cornell，B。和Roll，R 2005）。这将导致吸引更多的潜在客户，并将增加在线销售的整体市场份额。
澳洲论文代写：扩张战略
The current strategies for Dominos have been focused on expansion. In 2012 it was noted that Dominos investing in newer store set ups in Australia, New Zealand and Europe. The company’s solid financial results in the past fivers were empowering the expansions. In 2012 it was reported that company made a profit after tax of about $30.4 million which is almost 13.0% more than 2011 (Dominos Pizza Enterprise Limited, 2013). With a total Network Sales of around $848.6 million Dominos expansion strategy still brought a $30 million capital return to investors. Much of Dominos financial restructuring is built around improving the quality, the service and the brand value of Dominos. The expansions included for more than 67new stores in Australia and New Zealand (Lucian, B. Alma, C. and Allen, F. 2004).
3.1.2. Technology and Governance
A greater part of this expansion is attributed to the digital transitions. Dominos has always been a pioneer in using digital platforms. The new stores are fully digitized. This digitization will improve operating efficiencies. The use of a fully digitized store will be helpful for the corporate management to have better visibility over owned stores. Corporate management will also have better accessibility to the more current financial data. Marketing data will be easily accessible. Dominos stores will sport the PULSE feature (Dominos Pizza Enterprise Limited, 2013). The PULSE feature will increase accountability and improves efficiency. The PULSE enables faster order taking, order conversions and more. This enables store managers to work better and managing for customer satisfaction increasing sales revenues (Reuters, 2014).
3.2. Proposed Strategy
In this case, business strategies are increasing focus on creating new stores, focusing on mobile, internet sales. This is because the current mobile, internet website is not so optimized and user friendly. Also, the cost of Pizza is relatively high which cannot be afforded by below medium income sector. The delivery is also a challenge sometime to deliver Pizza on time. It is recommended to provide mobile optimized website and mobile apps for different devices. Also, it must focus on socializing through different social media for example facebook, LinkedIn, twitter and more. This will provide more convenient ways to order online because most of users are online always. Also, Dominos must improve its delivery management to reach to the customers within 30 minutes, also the cost of sales must be reduced because the cost of Pizza is little high which cannot be afford by a normal family. On the other hand it is recommended to offer rewards, and discount for customers who order online and offline frequently (Cornell, B. and Roll, R. 2005). This will lead to attract more potential customers and will increase the overall market share of online sales.