在本文中,一个关键的营销概念将被讨论。关键营销观念将营销合理化。在下面几节中,见过,什么是营销合理化营销合理化的简要描述,它的意义在营销的世界里,它的出现和定位在营销方案中,利用市场营销的主要优缺点和合理化营销的最好方法可以使用合理化。任何公司在产品或服务业务应该足够灵活采取营销如果需要合理化。这个营销合理化是非常需要在公司的战略失败的事件做出预期的对客户的影响。失败或挫折是每个公司的重要组成部分。但是真正的赢家是那些反弹使用各种合理化的方法。同样也适用于营销服务的公司,他们也能了解适当的策略可以用于公司的改善。营销将帮助公司留住有价值的合理化策略带来了公司名称和名声。这些策略是那些已与该公司很长一段时间,一直被证明是有益的。公司需要找出有用的流程的合理化过程将只包括公司的因素,更重要的,它将试图减少其他的(Murray,1986)。营销过程合理化的目的是找出问题的具体细节在营销该公司面临前面。公司可能会面临很多困难,但公司应该专注于最重要的开始。展望未来,它应该试图找到剩余的的解决方案。
In this paper, one of the key marketing concepts is going to be discussed. That key marketing concept would be Marketing Rationalization. In the following sections, it is seen that what is marketing rationalization, a brief description of marketing rationalization, its meaning in the marketing world, its emergence and positioning in the marketing scenario, the key merits and demerits of utilization of marketing rationalization and the best ways in which the marketing rationalization can be used. Any company which is in products or services business should have to be flexible enough to adopt the marketing rationalization if required. This marketing rationalization is very much required in the events where the companies’ strategies fail to make the expected impact on the customers. The failure or setbacks are the part and parcel of every company but the real winners are the ones which bounce back with the use of various rationalization methods. The same is also applicable for the companies which are in the marketing services and they can also get to know the appropriate strategies which can be useful for the betterment of the company.The marketing rationalization will help the company to retain the valuable strategies which have brought the company its name and fame. These strategies are the ones which have been with the company for a long period of time and have always proved to be beneficial. The companies would require to find out the processes which are useful to it so that the rationalization process will only include the factors which are more crucial for the company and it would try to cut down on the other ones (Murray, 1986). The purpose of the marketing rationalization process is to find out the exact details of the problems in the marketing front which the company is facing. The company might be facing a lot of difficulties but the firm should try to focus on the most important ones at the beginning. Going forward, it should try to find the solutions for the remaining ones.