The inception of the theory of critical marketing by Arnold and fisher is the foundation stone on which the approaches of the current critical scholars are established. The various approaches adopted by them are:
• Ethics
• Sustainability
• Discourse Analysis
• Feminism
• Post modernism
These diverse approaches not only pose challenge and question the process of conventional marketing but also its consequences.
The main components of the process are:
• The basic and underlying assumptions and theories of marketing and its functionalities.
• The knowledge and application of the various marketing models and methods that are part of the various aspects of marketing.
Critical marketing has certainly moved a few steps ahead and taken along with it the concept of marketing. It has developed marketing from being an approach with a single domination to multiple out of the box approaches which are aware and conscious of human relationships and attitude. The shift has not been drastic and very impactful but there certainly is a positive diversion and the future for critical marketing seems bright and impactful.
由阿诺德和费舍尔的关键营销理论的成立是基石，目前学者的方法的建立。各种方法采用的是：
•伦理
•可持续发展
•话语分析
•女权主义
•后现代主义
这些不同的方法不仅构成了挑战和质疑传统营销的过程也是其后果。
该工艺的主要成分：
•营销及其功能的基础和基本假设和理论。
•知识和各种营销模式和方法，是市场营销的各个方面的应用。
关键的营销已经移动了几步，随着它的营销理念。它已经发展成为一个具有多了，清楚地意识到人与人之间的关系和态度的箱单的统治方式的营销方法。移位没有激烈的和非常有效的但肯定是一个积极的分流和关键营销的未来似乎是光明的和有效的。
