澳洲reference格式:Whole Foods Market的营销计划

澳洲reference格式:Whole Foods Market的营销计划

Whole Foods Market是一家美国连锁超市,为顾客提供各种各样的食品,不含香料、甜味剂、防腐剂、色素和氢化脂肪。公司成立于1980年,总部位于美国德克萨斯州奥斯汀市。Whole Foods Market是美国第一家符合国家有机食品计划标准的认证食品商。它提供广泛的自然和有机产品,包括烘焙产品,咖啡和茶,杂货产品,海鲜和预制食品。它确保产品的质量得以保持,以确保客户的健康和福祉。

文化环境:文化环境是影响社会价值、原则、观念和行为的各种因素或力量的总和。全食超市需要考虑美国的文化环境来分析营销计划的有效性(Feimi, et al., 2016)。

澳洲reference格式:Whole Foods Market的营销计划

这份报告有助于理解营销计划的不同方面,分析企业在满足客户需求方面的有效性。这个项目已经执行的目的准备提案整个食品市场的营销计划,以开发一个市场计划分析的微观和宏观环境的业务评估产品的有效性在吸引客户和提高客户的业务。在商业存在的环境中存在着不同的因素,本课程讨论这些因素对营销计划的有效性以及商业在推广其产品和扩大组织的客户群方面的成功的影响。

澳洲reference格式:Whole Foods Market的营销计划

The Whole Foods Market is a chain of American supermarket which is offering wide range of food products to its customers which are free from flavours, sweeteners, preservatives, colours and hydrogenated fats. It was founded by John Mackey in 1980 and it’s headquarter is located in Austin, Texas and United States. The Whole Foods Market is the first certified grocer of United States which complies with the National Organic Program standards. It is offering wide range of natural and organic products including bakery products, coffee and tea, grocery products, sea food and prepared foods. It ensures that the quality of the products is maintained so as to ensure the good health and well-being of the customer.
Cultural environment: Cultural environment is the sum of the factors or forces which creates impact over the values, principles, perceptions and behaviours of the society. Cultural environment of United States need to be considered by The Whole Foods Market so as to analyse the effectiveness of the marketing plan (Feimi, et al., 2016).

澳洲reference格式:Whole Foods Market的营销计划

This report has helped in the generation of the understanding of the different aspects of a marketing plan which analysis the effectiveness of the business in meeting the requirements of the customers. This program has been executed with a purpose to prepare a proposal of the marketing plan of the whole foods market so as to develop a market plan for the analysis of the micro and macro environment of the business for evaluation of the effectiveness of the products in attracting the customers and enhancing the customer base of the business. There are different factors present in the environment in which business exists and this program discusses the impact of these factors over the effectiveness of the marketing plan and success of the business in promoting its product and enlargement of the customer base of the organisation.

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