The ideology of human psychology plays a huge role when it comes to marketing and advertising of products. However, the article under study discusses two different opinions, the traditional and contemporary approach to marketing, based on the ideologies of human psychology. The author makes generalizations of the marketing community in terms of advertising where marketers are classified into traditional marketers and contemporary marketers. However, the author also states that marketers or advertisers have not been able to focus on the contemporary changes in human psychology. Nonetheless, in a lot of instances, this is a generalization which does not apply as many advertisers have been able to actually focus on such elements of influencers on the human mind. Positive influence and subsequent action of consumers has been attracted in such cases which can be seen through the profitability of large organizations like Dell, Shell, Apple and many others.