Analysis
There is no doubt that Intel’s initial success generated a lot of profits which were only a result of company’s constant struggle for excellence. It made huge investments in the industry and gave its customers a superior product that in no lacked in quality. In view of its financial success, the company was able to give its customers rebate payments. Rebate payments are a great means of rewarding loyal customers on making a certain amount of purchase. They provide a means of reduction in overall cost of the product which eventually leaves the customer at benefit. While such payments are completely legal and are a great incentive for buyers, Intel slightly modified its rebate payment strategy. Millions of dollars in payments made to computer companies would have been completely justified if it would have been on rewarding them for being loyal Intel customers. However, the move was motivated by Intel’s attempt to gain exclusiveness in the industry. The criteria on which these rebate payments were made included barring the purchase of AMD microprocessor chips which is in direct contradiction with promoting health competition. As mentioned in earlier text, these payments were discontinued after Dell decided to incorporate the AMD technology in some of its products. As a consequence, the rebate payments cannot be considered as ethical when they border on being anti-competitive conduct. The computer companies were not allowed to venture into deals with other product sellers as part of these rebate payments which negates the concept of competition. (Blinder, William, Colton 212)
Intel’s technical superiority can be considered to be its main advantage over other competitors when it comes to free market economy. The demand for microprocessors was primarily dependent on their overall performance. While, it is understandable that a company strives to better the quality of its products which results in an increase in demand, it is not within appropriate limits to take measures that degrade the performance of other products. Intel used the widespread use of its products as a means to affect the efficiency of AMD microprocessors giving customers the false impression that the chips did not perform well. This step was taken by Intel so that customers preferred the company for its better quality chips instead of actually improving their overall performance. These measures are aimed at sabotaging the other competitor. It should be noted that AMD did not actually adopt any such measures. In fact, ADM launched an entirely new product called the Athlon chips which won much appreciation from customers. The chips were actually better in performance than those manufactured by Intel and no software code was used to decrease the performance of the other. AMD won fair and square in this regard which was not done by Intel. Intel did not choose to develop a better product but relied on decreasing the performance of its competitor. This also served as a means of giving a false impression to customers who bought AMD-fitted computer systems. Also, since the software code was incorporated stealthily without any public announcement, it makes one doubt the intentions. Any ethical step does not require discretion. Though, Intel can be applauded for its technical ability that enabled it to develop a software code and may be regarded as an innovative move to further increase its demand among customers. The fact remains that the company should have only relied on improving its overall performance without affecting anyone else in the process. (Blinder, William, Colton 212)
分析
毫无疑问，英特尔最初的成功产生了大量的利润，只因卓越公司不断的斗争。它在工业取得了巨大的投资，并给客户一个优越的产品，不缺乏质量。在它的财务上的成功，该公司能够给客户回扣。回扣是一个伟大的使购买一定数量的奖励忠实客户的手段。他们提供的最终离开客户利益的产品降低整体成本的一种手段。虽然这样的付款是完全合法的，是为买家很大的激励，英特尔稍微修改其退税支付策略。在计算机公司支付了数百万美元的完全有理由是否已在奖励他们是忠实的英特尔用户。然而，此举的动机是英特尔试图在业界获得排他性。的标准，这些回扣支付的款项包括禁止AMD微处理器芯片是促进健康的竞争直接矛盾的购买。在早期的文本中提到，这些款项被中断后，戴尔决定将AMD公司的技术在一些产品。作为一个结果，退税款项不能被视为道德时，边界是反竞争行为。电脑公司是不允许进入与其他产品的卖家交易这些回扣，否定了竞争的概念的一部分。（科尔顿Blinder，威廉，212）
英特尔的技术优势，可以考虑时，自由市场经济比其他竞争对手的主要优势。微处理器的需求主要取决于它们的整体性能。同时，它是一个公司致力于更好的需求的增加其产品的质量可以理解的结果，它是不在适当的范围内采取措施，降低其他产品的性能。英特尔使用其产品的广泛使用，作为一种手段来影响AMD微处理器芯片给客户，表现不好的假象，效率。这一步是由英特尔这样的客户首选的公司对其质量更好的芯片而不是提高其整体性能。这些措施旨在破坏其他竞争对手。应当指出，AMD实际上并没有采取任何措施。事实上，ADM推出一款全新的产品称为它赢得了很多客户的赏识的速龙芯片。该芯片是在性能比英特尔和没有软件代码生产以降低其他性能更好的。AMD赢得光明正大的在这方面是不是英特尔所做的。英特尔没有选择开发更好的产品，而是依靠降低其竞争对手的表现。这也是给一个错误的印象，给客户谁买了AMD安装计算机系统的方法。同时，由于软件代码被悄悄地没有任何公告，这使人们怀疑的意图。任何伦理的步骤不需要自由裁量权。不过，英特尔可以为其技术能力，使其开发的软件代码，可以作为进一步增加在客户需求的创新之举喝彩。事实上，公司应该只依靠提高其整体性能没有影响的过程中的任何人。（科尔顿Blinder，威廉，212）
