澳洲物流学论文代写：营销环境
在这个竞争激烈的商业环境中，组织必须专注于有效的经营战略，以获得竞争优势，实现高增长的国际市场。为了取得成功，企业需要识别存在的问题，在他们的业务经营和进行环境分析，分析外部环境对他们的业务活动和经营的影响。在企业环境分析是一个有效的过程或方式来衡量的商业气候的影响，包括市场趋势和需求的公司的业务表现（希尔和琼斯，2011）。有了这种分析的帮助下，企业可以知道他们如何能够改善他们的业务战略，以确保未来的成功，通过减少对他们的业务经营的负面影响的商业气候。同样，可以说，通过这种分析，企业或组织可以收集和利用重要的和有价值的信息，如客户的信息，竞争对手的战略等。
对此，杵分析是一个有用的工具来分析外部因素，如政治、经济、社会、科技的影响，及对企业经营和企业绩效的法律和环境因素。在此基础上，营销经理开发他们的营销策略，如分割，定位和定位（STP），以访问目标客户，提高他们的盈利能力和市场份额在全球市场（赫尔佐格，2010）。STP过程是现代营销中一个重要的战略方法，有助于建立一个整体市场和公司之间的联系，在该市场竞争的方式。STP过程的目的是引导组织制定有效的营销组合，以针对特定的客户细分市场，并有效地定位在市场中。
本报告将讨论宏观营销环境分析关注的特定Wotif的案例研究，一个澳大利亚的在线旅游公司。此外，公司所面临的问题也将在本文中确定。最后，本报告将提出分割，定位和定位（STP）战略，为公司解决问题，实现高增长的国际市场。
澳洲物流学论文代写：营销环境
In this competitive business environment, it is imperative for the organizations to focus on effective business strategies to get competitive advantage and achieve high business growth in international market. In order be successful, firms need to identify the existing problems in their business operations and conduct environmental analysis to analyze the impact of external environment on their business activities and operations. Environmental analysis in a business is an effective process or way to measure the impact of the business climate including the marketplace trends and needs on the business performance of the company (Hill & Jones, 2011). With the help of this analysis, firms can know how they can improve their business strategies to ensure the success into the future by reducing the negative impact of the business climate on their business operations. In the same manner, it can be said that, through this analysis, a business firm or organization can collect and utilize important and valuable information such as information about the customers, competitor’s strategies etc.
Regarding to this, PESTLE analysis is a productive tool to analyze the impact of external factors such as political, economical, social, technological, and legal and environmental factors on the business operations and performance of the firm. On the basis of this information, marketing managers develop their marketing strategies such as segmentation, targeting, and positioning (STP) to access the target customers and improve their profitability and market share in global market (Herzog, 2010). The STP process is an important strategic approach in modern marketing that helps to establish a link between an overall market and way of the company to compete in that market. The aim of the STP process is to guide the organization to develop effective marketing mix to target specific customer market segments and position itself in the market efficiently.
This report will discuss the macro marketing environment analysis in concern of the given case study of Wotif, an Australia based online travel company. In addition, the problem faced by the company will also be determined in this paper. Finally, this report will propose segmentation, targeting, and positioning (STP) strategies for the company to resolve the problem and achieve high business growth in international market.
