Assignment First

澳洲地质学论文代写:营销计划

从市场细分的角度来看,从社会细分的角度来看,人们可能更喜欢在更轻松的环境中喝茶。此外,研究还显示,女性购买大饼干的数量一直在减少。然而,由于35岁至49岁的这一年龄段的人会去咖啡店,这将是希金斯夫人关注的一个很好的目标群体。这将是希金斯夫人的利基市场。如果希金斯夫人要为这个消费者群体制定一个营销计划,让他们有更多的闲暇时间在茶馆和咖啡店里度过,那么希金斯夫人将更容易把他们的产品卖给他们。一方面,被识别的年龄组是35至49岁的女性,另一方面,饼干市场也有利于14至25岁的青少年群体,也有利于年轻人。

澳洲地质学论文代写:营销计划
罗伊·摩根研究显示,这一比例分别为4.6%和5.1%。因此,希金斯夫人应该依靠青少年市场来设计广告活动或促销活动。这两个细分市场是公司的关键细分市场。希金斯夫人必须确保这两个市场细分市场被利用,为希金斯夫人提出的营销传播计划也将为接近这些营销细分市场提出理由。研究表明,当进入细分市场时,市场营销必须针对细分市场。然而,这一整合营销计划的目的是用更广义的方式呈现带有cookie概念和信息的咖啡/茶,以检验其对男性客户的吸引力,客户带来他们的家人和孩子等等。

澳洲地质学论文代写:营销计划

In terms of the market segmentation, it is seen that the sociographic segmentation indicates that people might like to have tea in more relaxed environments. Also the research shows that women buying large cookies to go have been decreasing. However, since the age group of 35 to 49 are seen to visit a café, this would be a good target group for Mrs. Higgins to focus on. It would be a niche segment for Mrs. Higgins. If Mrs. Higgins was to develop a marketing plan for this consumer segment that spends more leisure time in tea and coffee shops, then it would be easier for Mrs. Higgins to sell their product to. At one end, the age group being identified are women in the age category of 35 to 49, and at another end, the cookie market is also good for the age group of teenagers between the age of 14-25 and also in the case of young adults.

澳洲地质学论文代写:营销计划
The percentages as indicated in the Roy Morgan research were 4.6% and 5.1%. So Mrs Higgins should rely on teenager markets to design advertising campaign or promotion. These two market segments are hence critical market segments for the company. Mrs. Higgins has to ensure that these two market segments are tapped into and the marketing communication plan proposed for Mrs. Higgins will also argue the case for approaching these marketing segments. Studies indicate that when tapping into niche segments it is necessary for marketing to be specific to the segment. However, the purpose of this integrated marketing plan is to present the coffee/tea with cookie concept and messages in a more generalized way in order to check for appeal with male customers, customers bringing in their family and children etc.