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本篇assignment代写-互联网消费者购买行为分析讲了不同形式的消费者使用互联网进行网上购物,因此有必要确定消费者的形式,以了解他们的购买行为。必须在此基础上制定经营营销策略。例如,研究表明,在网上购物的消费者被称为“网络内部人”。在线内部人士是这里最重要的部分。他们是非常活跃的互联网用户,在研究中观察到他们使用互联网有两个不同的原因——买卖。本篇assignment代写文章由澳洲第一论文 Assignment First辅导网整理,供大家参考阅读。

Different forms of consumers use the internet for their online shopping and hence it is necessary to identify the form of consumer in order to understand their buying behaviour. Operational marketing strategies have to be developed based on this. For instance, research suggests that their consumers who buy online are called the online insiders. The online insiders are the most significant segment here. They are very active users of the internet and are observed in research to use the internet for two different reasons -which are to buy and sell (Pookulangara and Koesler, 2011). The online insider would influence one another based on the product choices they make, the form of branding that is chosen, their use convenience, satisfaction, expectations and more are usually put out as messages on the internet. In a way consumers hence end up creating their own repurchase marketing and also influence the potential of newer consumers for the tourism sector. In terms of consumer behaviour, the trust that the consumer would share with a brand would also reflect the form of messages they put out. Also trust plays an important role in the context of consumer to consumer interactions. A consumer might be more willing to trust the reviews of a brand or a service as it has been put out on the review board of a social site than they would prefer reading such a message as part of the marketing of the tourism industry. Most of the online shoppers might rely on both word of mouth as seen in instore purchases and would also rely on the messages. However, the trust and credibility factor plays a big role, as it has been presented many times in research that online shoppers would tend to prefer the recommendations made by fellow shoppers more than others. In fact, most websites understanding this attempt to influence their consumers to leave their reviews online and conduct customer services online based on the review.

The second form of consumer is that of the one who spends most of the time on internet but would not really buy everything online. In fact, as Levin et al (2005) presents it, this form of consumer would be a small percentage of the consumers who shop online. They would only browse the internet and are hence called the social clickers. The social clickers although they do not contribute to the process of buying and selling online, are still significant because of how they could influence the other consumers in buying. The social clickers use the internet for the purpose of getting information on different products, different services, cultures and more. They then share their experiences or their reading with other users. Usually, the social clickers would be good communicators, meaning that they would tend to be more participatory in the social space and would be less affluent. Hence, they do not derive the experiential benefits of using the shopper space. On the other hand, they might use this space for the purpose of communication only and hence affect the purchase decisions and choices by other users. Vinerean et al., (2013) states that the social purchaser needs not be a very strong influence when it comes to influencing the more current decisions, but could have an impact in causing the changes in trends for the future.