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assignment代写-Management Issues of Unilever。联合利华公司是全球强大的市场领导者。经营管理中有许多因素导致了公司的成长。然而,下面将讨论公司的一些运营管理问题。

公司的生产政策比宝洁等竞争对手的生产政策要好,但是需要改变生产流程,加入更多的绿色举措。分析人士批评当前的运营管理实践。这可能导致销售减少和品牌资产下降。

在生产过程中嵌入更多的数字技术是该公司面临的另一个问题。本地竞争者越来越多,全球竞争者也越来越多。联合利华已被命名为最杰出的利用最新技术的公司之一,尽管如此,仍有不断的创新需求。这可以通过采用正确的创新技术来实现。

包装设计挑战赛需要优化资源,以应对产品开发过程中的包装挑战问题(Unilever, 2016)。这是公司在其网站上提到的一个问题。

遵守有关产品包装安全和倾倒废物的强制性规定。然而,公司面临的问题是确保包装产品的安全和质量。2014年柯达伊卡纳尔地区的汞中毒问题是柯达伊卡纳尔当地社区倾倒垃圾的结果(Srivastava & Singh, 2014)。向环境中倾倒汞对印度当地社区造成了重大影响。公司接受了这个错误。人们认为这是一家不关心新兴国家社区的公司。

它是一个具有许多层次控制的复杂组织。有必要确保这些系统中存在平稳的操作。为此,公司应始终保持员工管理方面的优先政策(Sim, King, & Price, 2016)。联合利华一直被认为是一个平等的机会和公平的雇主。尽管如此,2009年还是发生了工人问题。2009年,联合利华越南分公司爆发了劳资纠纷。乐施会的报告称,该公司没有遵守强制性的工人政策。工人的工资要低得多,工作时间也长得多。联合利华公司致力于改变越南的工人政策,以确保工人的安全和标准。

在20世纪60年代和70年代,该公司积极推进供应链的垂直整合。人们普遍认为,纵向一体化有许多好处。它使持续经营成为可能,也有助于公司获得竞争优势。然而,在当前时代,完全的纵向一体化是不可能的。由于联合利华的全球业务,该公司始终需要依赖其供应商。有必要为公司找到最优的垂直整合,以促进增长和发展。

近年来,该公司优化了品牌数量,将其销售到400个。这仍然被认为是一个非常高的数字。公司设计、开发、销售的产品种类繁多。在当前的全球化经济中,产品充斥着市场。公司有必要把重点放在关键产品的战略管理上,以便维持下去。这被认为是冗余过程。这实际上会妨碍公司提供的交付物和服务的质量。公司已经采取了许多措施来解决这个问题。

公司同质化的产品开发策略可能不适合个别的本地市场。公司需要根据每个细分市场的消费者需求定制产品。

assignment代写-Management Issues of Unilever。Unilever Company is a globally strong market leader. There are a number of factors in operational management that had lead to the growth of the company. Nevertheless the following discusses some of the operational management issues of the company.
Production policy of the company is better than rival companies like Proctor and Gamble nevertheless there is a need to change the production process to involve in more green initiatives. Analysts criticize current operational management practices. This could lead to reducing of sales and lowering of brand equity.
Embedding more digital technology in its production process is another issue faced by the company. There are a growing number of local competitors and increasing global competitors. Unilever has been named, as one of the most prominent utilizers of latest technology nevertheless there is a constant need for innovation. This can be achieved by embracing the right new innovative technology.
Packaging Design Challenge needs to optimize resources to deal with the packaging challenge issue during product development (Unilever, 2016). This is mentioned as an issue by the company in its website.
Follows the mandatory protocols regarding safety of packaging of the products and dumping of waste. Nevertheless the company faces the issue of ensuring safety and quality of the package products. Mercury poisoning issue in Kodaikanal India during 2014 was the result of dumping waste in the local community of Kodaikanal (Srivastava & Singh, 2014). Mercury dumping in the environment had caused substantial impact in the local communities of India. The company accepted this fault. People view this as the company not caring for the communities in the emerging countries.
It is a complex organization with many hierarchical controls. There is a need to ensure that there are smooth operations that exist in these systems. For this purpose the company should always maintain priority policies regarding worker management (Sim, King, & Price, 2016). Unilever has always been credited to be an equal opportunity and fair employer. Nevertheless worker issues transpired in 2009. Labour issues erupted in Unilever Vietnam in the year 2009. Oxfam report reported that the company did not follow the mandated worker policy. Workers were paid considerably lesser and made to work for long hours. Unilever Company worked to change the worker policy in Vietnam to ensure worker safety and standards.
The company aggressively followed vertical integration in supply chain during 1960s and 1970s. There is a general consensus that vertical integration has numerous benefits. It enables continual operations and also aids in the companies to gain competitive advantage. Nevertheless complete vertical integration is not possible in the current times. There will always be a need for companies such as Unilever to depend on its suppliers owing to its global operations. There is a need to find optimal vertical integration for the company to promote growth and development.
The company has optimized the number of brands that it sells to 400 in the recent years. This is still considered to be a very high number. There are a number of products that are designed, developed and sold by the company. In the current globalized economy markets are inundated with products. There is a need for companies to focus on strategic management of key products in order to sustain. This is considered to be redundant process. This will in reality impede the quality of the deliverables and services offered by the company. Already there have been numerous initiatives undertaken by the company to address this issue.
Homogenized product development strategy by the company may not cater to the individual local markets. There is a need for the company to customize products based on the consumer requirements in each market segment.

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