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大學Assignment:批判營銷下AIDAr的倫理問題

批判營銷下的AIDA因此可以被批評為增加了營銷中的許多倫理問題。在窺探消費者的欲望並尋求他們的關註的過程中,AIDA有可能會違背簡單的倫理推理,可以說,在批判性營銷下理解AIDA,在哈克利提出的功利主義背景下理解AIDA是不道德的。在功利主義下,廣告試圖將利益呈現給社會的某些部分,而另一些部分要麽沒有利益,要麽必須承受一些負面後果。在當今時代,每一項業務都會對其他人產生一些影響。

大學Assignment:批判營銷下AIDAr的倫理問題

此外,AIDA的使用更多地與事實的不表示相關聯,而不是包含事實。在這種背景下,使用這種營銷工具對社會是有害的。一方面,他們最大限度地提高了某些消費者部門和商業所有者的生產力,而商業所有者為了他們的利益而使用it;另一方面,作為非消費者甚至是消費者也會受到影響。在市場營銷中,事實就是這樣被表現出來的,在這種現實的表現中,人們應該被允許為他們想買什麽或不想買什麽做出選擇。如果做不到這一點,那麽消費者的觀點就完全不包括在營銷中,而這正是批判性營銷所要爭取的。

大學Assignment:批判營銷下AIDAr的倫理問題

AIDA under critical marketing can hence be criticized as adding to many ethical issues in marketing. In prying upon the desire of consumers and seeking their attentions, it is possible that AIDA could breach the simple ethical reasoning, it could be said that now understanding the AIDA under critical marketing, say under the context of utilitarianism as Hackley presents it would be unethical . Under utilitarianism, the advertisements attempt to present benefits to some segments of society, while other segment either do not benefit or must suffer some negative consequence. In current times, every business has some impact on every other person.

大學Assignment:批判營銷下AIDAr的倫理問題

In addition, the use of AIDA is more often associated with the non-representation of facts more so than including them. In this context, the use of such marketing tools is hazardous to society. At one end, they maximize productivity for some consumer segments and the commercial owners who use it for their advantage, and at another end, there are issues as non-consumers and even consumers would be affected by this. Facts are to be represented as such in marketing and it is in this realistic representation that people should be allowed to make choices for what they want to buy or what they do not want to buy. When this is not done, then the consumer viewpoint is not included at all in marketing, and this is the very thing that critical marketing is fighting for.