Assignment First

代写被抓:关键营销的优势是什么

关键营销的优势在于它可以服务于非商业利益和对营销的看法。 它与旨在改善社会总体健康的不同哲学和伦理相联系。 至少,关键营销确保在营销和业务场景中存在分配正义,并且在最好的情况下,它可以导致完全道德的营销,其中营销和管理沿着人文主义线路而不仅仅是 服务于社会的子部分因此,在批判性标记的背景下理解的营销系统因此变得集中于许多而不是少数。它们不再是商业驱动的。

代写被抓:关键营销的优势是什么

其次,关键营销的优势在于它确保了世界从消费主义和个人导向的理想转向一个更紧密的、社会导向的理想。像微营销那样的市场营销通常来源于占有欲强的个人主义。为了推销一种产品而引诱某人购买而进行的营销活动创造了具有占有欲的个体。占有欲强的个人主义是关于自我的,它不担心共同的因素,也不致力于培养共同的善意。这种营销形式对社会危害更大。因此,关键营销在很多方面都从这些概念中吸引了个人。否定个人主义的占有欲,形成更多以社区为导向的生产和营销理念。

代写被抓:关键营销的优势是什么

The strengths of critical marketing lie in the fact that it can serve non-business interests and views onto marketing. It connects to different philosophies and ethics that are aimed at improving the general health of societies. At the very least, critical marketing ensures that there is a distributive justice at work in the marketing and business scenario, and at the very best, it could result in a completely ethical marketing where marketing and management is moulded along the humanistic lines rather than just serving sub sections of society The marketing system as understood in the context of critical marking hence becomes on focused on the many instead of the few. They no longer will be commercially driven.

代写被抓:关键营销的优势是什么

Secondly, the strength of critical marketing lies in the way it has ensured that the world moves from consumerism and individual oriented ideals to a more connected, society oriented ideals. Marketing as in micromarketing usually derives from the sense of possessive individualism. Marketing done to promote a product to induce someone to buy it created possessive individuals. Possessive individualism is about the self, it does not worry about the communal elements nor does it work on fostering common good will. This form of marketing does more harm to society. Hence, critical marketing in many ways draws the individual from these concepts. Possessive individualism would be negated and more community oriented production and marketing concepts would come into existence.