– Narrative context of object refers to, “the way people talk about objects as a way of talking about their lives, values, and experiences”, as defined by Ian Woodward (2007). Therefore, it is presumed that material culture forms in human memory when individuals talk about certain objects and hold their significance and presence within their cognitive memories by narrating about such particular objects with other individuals presently or over time. Moreover, it is through such actions that consumer objects acquire their “cultural meaning” within a local settings as individuals award materials in their social lives through offering narrative accounts. Narratives display the values and beliefs of individuals and provide a resource of frames for constructing a person’s cognitive memory. Also, narratives are not only “mentalist” or” idealistic” aspects of selfhood but provide important enrichment in the culture. Therefore, narratives are not only told by an individual to another individual but rather circulate within a culture, telling members of a group about their own culture, and therefore about the objects.
Performances refer to the human activity (including the use of objects) that account for the meaning and context of social actions. Material objects are prone to become part of most social performances. Ultimately, individuals within a community harness the symbolic things and objects at hand to successfully convey their meaning to others. Performance is described as, “the social process by which actors, individual or in concert, display for others the meaning of the social situation. This meaning may or may not be one to which they themselves consciously adhere; it is the meaning that they, as social actors, consciously or unconsciously wish to have others believe. In order for their display to be effective, actors must offer a plausible performance, one that leads to whom their actions and gestures are directed to accept their motives and explanations as a reasonable account.” (Woodward, 2007)