– Narrative context of object refers to, “the way people talk about objects as a way of talking about their lives, values, and experiences”, as defined by Ian Woodward (2007). Therefore, it is presumed that material culture forms in human memory when individuals talk about certain objects and hold their significance and presence within their cognitive memories by narrating about such particular objects with other individuals presently or over time. Moreover, it is through such actions that consumer objects acquire their “cultural meaning” within a local settings as individuals award materials in their social lives through offering narrative accounts. Narratives display the values and beliefs of individuals and provide a resource of frames for constructing a person’s cognitive memory. Also, narratives are not only “mentalist” or” idealistic” aspects of selfhood but provide important enrichment in the culture. Therefore, narratives are not only told by an individual to another individual but rather circulate within a culture, telling members of a group about their own culture, and therefore about the objects.
Performances refer to the human activity (including the use of objects) that account for the meaning and context of social actions. Material objects are prone to become part of most social performances. Ultimately, individuals within a community harness the symbolic things and objects at hand to successfully convey their meaning to others. Performance is described as, “the social process by which actors, individual or in concert, display for others the meaning of the social situation. This meaning may or may not be one to which they themselves consciously adhere; it is the meaning that they, as social actors, consciously or unconsciously wish to have others believe. In order for their display to be effective, actors must offer a plausible performance, one that leads to whom their actions and gestures are directed to accept their motives and explanations as a reasonable account.” (Woodward, 2007)
对象的叙事语境指的是，“人们谈论的对象的一种方式，谈论他们的生活，价值观，和经验”，由伊恩Woodward定义（2007）。因此，据推测，物质文化形式在人类记忆当一个人谈论某些对象和保持他们的意义和存在的认知记忆的叙述与目前其他个人或以上的时间的特定对象。此外，正是通过这样的行动，消费对象获得他们的“文化内涵”在本地设置个人奖材料在他们的社交生活，通过叙事。叙述显示的价值观和信仰的个人和构建一个人的认知记忆提供了资源框架。同时，叙事不仅是“主义”或“理想”方面的自我而提供在文化的重要富集。因此，叙事不仅告诉了一个人对另一个人而运行在一个文化，讲述一个关于他们自己的文化组的成员，因此有关对象。
性能是指人类活动（包括对象的使用），占社会行动的意义和语境。材料的物体很容易成为大多数社会表演的一部分。最终，在一个社区内的个人利用象征性的事物来成功地传达自己的意思给别人。性能描述为，“以行动者的社会中，个体或音乐会，显示对他人的社会情境的含义。这意味着可能会或可能不会是一种他们自觉坚持；它的含义是，他们，作为行动者，自觉或不自觉地想让别人相信。为了显示是有效的，演员必须提供一个合理的性能，这导致他们的动作和手势指向接受他们的动机和解释作为一个合理的解释。”（Woodward，2007）
