本篇代写价格-乐高的市场营销讲了乐高的主要优势可以被视为源于它的形象认知和利用创造性创新的能力，而这些创新并没有远离组织的关键原则。虽然在玩具或青少年娱乐市场上有许多不同的竞争对手，但乐高仍然是开发玩具领域的首选品牌，尽管之前其他可验证的品牌如Meccano已经崩溃，而电子游戏等替代产品的销量也在增加。本篇代写价格文章由澳洲第一论文 Assignment First辅导网整理，供大家参考阅读。
Lego’s major strengths might be observed as originating from both its image acknowledgment and its capacity to utilize inventive innovation devoid of moving far from the organization’s key principles. while there are numerous different rivals in the toy or youngsters’ diversion market, Lego continues to be the preferred brand in the segment of development toys notwithstanding the collapse of other previous verifiable brands like Meccano and the boost of substitutions such as video games.
Weaknesses
Lego’s vital weakness can be observed as double. initially the corporation has been unsuccessful in a major segment of the perceptive of marketing with respect to knowing the wants of their clients which may be observed as the focus of the marketing theory. This can be evidently observed in the responsibility owing to the Explorer segment, wherein the business created an item which was unsuccessful to attract those who were not purchasing Lego goods however afterwards didn’t fulfil the wants of those who were purchasing the present Lego goods. The subsequent weakness of the Lego business had been the deficiency of capability to convert major corporate strengths and improvements into applied strategies.
Opportunities and Threats
The opportunities and threats to Lego in can be observed as indivisibly related showing a threat or opportunity as per Lego’s response to the factor therefore they will be measured mutually.
The biggest threat to Lego might be observed as the varying character of the market up till 2004. at the same time as Lego has stayed to lead the market of production toys, there has to be the thought that for a great element. There has been a decrease in the general market for conventional toys which the children have progressively more reserved to alternative types of entrainments mainly in the electronics segment. In spite of the threat to Lego’s key item offering in this fashion, there was a major opportunity for Lego to employ these threats as opportunities to create backbone of sales in the shape of Lego sets connected to games and movies with the expansion of non-conventional Lego goods bringing an opportunity for LEGO to branch out. There had been start of LEGO amusement parks as well, which showed diversification and needed developments.
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