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Marketing Mix – Mc Carthy 4Ps

Product

Although oil industry has vast sets of products, but the main product is the crude oil, which can’t be differentiated. In this regard, BP hasn’t any choice, except planning to develop substitute products such as bio fuel. However, if we consider crude oil exploration, I can argue there is no substitute product.

Price

The price of crude oil, as the primary product of BP and the major oil companies, is determined by international markets and OPEC, and BP can’t play with the price.

Promotion

Having discussed several environmental disasters caused by PB, I can argue the image of BP in the society has already changed to a company that is not environmental friendly. However, as we can see on BP’s website, recently they are trying to show their support toward environmental awareness. I would recommend to BP to try to have advertising campaign toward a better support of environment, and environmental awareness.

Place

I can argue that in terms of place, there are some limitations for oil companies, as the oil fields are limited around the world. BP and other oil companies can’t determine where to go for exploration, as it is a natural resource and is only available in limited number of places.

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–麦当劳餐馆的4P营销组合

产品

虽然石油行业具有广阔的成套产品,但主要产品是原油,不能区别。在这方面,血压没有任何选择,除了计划开发替代产品,如生物燃料。然而,如果我们考虑原油勘探,我可以说是没有替代产品。

价格

原油价格,为主要产品的公司和各大石油公司,是由国际市场和石油输出国组织,和不能玩价格。

促销

有几种环境灾害造成的铅,我认为图像血压的社会已经变成了一家不是环保。然而,我们可以看到英国石油公司的网站,最近他们试图显示他们的支持对环境意识。我会推荐给英国石油公司尝试了广告活动走向一个更好的支持环境,与环境意识。

地方

我认为,根据地方,有一些局限性的石油公司,作为石油领域是有限的,在世界各地。英国石油公司等石油公司不能确定在哪里去探索,因为它是一种自然资源,只提供有限的地方。

社会媒体政策促进目标市场:

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