According to a study conducted by Nielson Group, the worldwide penetration for online shopping is increasing day after another.
The above chart depicts the increasing number of global consumers in online shopping. In another report by Neilson Group it was found that the global average of purchasing online cosmetics have reached to 22%. This shows the increasing trend of online shopping for cosmetic products on the global level, and these numbers are increasing day after another. Reasons why consumers buy online cosmetic, there are many published reviews (Chang & Chin 2011, p.127).