竞争优势可以获得超过竞争对手的提供更大价值的因素,如数量降低价格或通过提供更多的好处和收取高昂的代价。波特提出4策略通常采用企业为了获得竞争优势。的策略取决于之间的关系的差异化定价和公司提供和客户基础,迎合可广泛或狭隘。
接下来取得成本领先战略,迎合广大的客户群。他们附近的分化也因为他们用一些分化也提供他们的产品。接下来应该尽量远离当前的定位和完全应该关注的一个。
A competitive advantage can be gained over the competitors by a number of factors like offering a greater value by lowering prices or by providing them greater benefits and charging a high price. Porter suggested 4 strategies that are usually adopted by companies in order to gain competitive advantage. The strategies depend upon the relation between the pricing and the differentiation that the company is offering and the customer base that they are catering to which could be either broad or narrow.
Next has obtained the cost leadership strategy and are catering to a broad customer base. They are near to differentiation also because they are offering their products with some differentiation also. Next should try to move away from the current positioning and should focus on either one of the completely.