代写书稿：市场营销和广告的战略目标
近年来，市场营销和广告被认为是任何产品中最重要的部分。随着消费者意识和知识的提高，为了达到销售和消费者满意的最终目标，产品的广告宣传变得至关重要。
目前，Lantic公司为消费者提供各种产品，包括红糖、砂糖、冰糖、果酱和果冻混合物、液态糖、有机糖、种植园糖、甜菊糖、糖浆。所有这些产品都在加拿大销售，根据不同的标准和要求，根据产品的最终用途和目的。在做市场营销的时候，有很多要点需要注意。消费者的年龄、最终用途、行业等等都可以列举。
当公司通过营销寻求扩张时，它牢记的最重要的因素是营销的4p原则，包括以下几点。
产品
价格
的地方
促销活动
在糖的营销方面，由于产品的市场非常大，公司的目标是大规模的促销。糖的消费量随着人口的增长而增长。加拿大作为一个发展中国家，其人口正处于良好的增长水平。制定营销策略是公司专家和管理层制定营销计划的基础，包括对这些策略的持续测试，并全年实施新想法和创新的方式，以更好地、更有吸引力地描述产品。任何营销战略的主要目标是使一个特定的产品在消费者的眼中的形象,这样消费者可以信任产品的可靠性和有效性,在我们的案例中糖必须以最可靠的和美味的方式呈现,这也是健康的消费。营销成本是营销时需要牢记的一个非常重要的方面。
价格是消费者购买产品的主要原因，因为他总是会寻找最口袋友好的产品来消费，特别是在产品是一项经常性开支的情况下。
地理因素对营销有不利影响。在制定营销策略时要遵循的环境策略必须牢记在心，以确保产品是根据消费者对气候变化的需求以及在生产方面气候和地理方面的影响有多大。
如果产品没有朝着正确的方向推广，没有针对正确的消费者，没有树立正确的形象，那么整个产品的营销计划可能会是一个很大的失败。在Lantic Inc.的案例中，一个关键的促销方面是公司的品牌价值，这在广告的时候是非常突出的。
今年早春，该公司为Roger & Lantic品牌的核心零售线推出了新的图形。这种新的外观增强了货架上的外观&新的新鲜的全国。公司致力于通过引进新的包装和零售产品，不断提高其在销售增值产品方面的竞争地位。
代写书稿：市场营销和广告的战略目标
Marketing & Advertising is seen as the most important part of any product in the recent years. With the increase in the awareness and knowledge of the consumers it has become crucial for the products to be advertised properly in order to achieve the ultimate objective of sales & consumer satisfaction.
Currently, Lantic Inc provides various products to its consumers, namely Brown Sugar, Granulated Sugar, Icing Sugar, Jam and Jelly Mix, Liquid Sugar, Organic Sugar, Plantation Sugar, Stevia, Syrups. All these products are marketed in Canada as per the different standards & requirements based on the products end use and purpose. There are many points that have to be kept while marketing. Age of the consumer, end use, industry, etc. to name a few.
When the company looks for expansion via marketing, the most important factor it keeps in mind are the 4 P’s of marketing that including the following.
Product
Price
Place
Promotion
In case of sugar marketing, the company targets mass promotions as the market of the products is very huge. The consumption of sugar grows with the growth of population. Canada being a developing country, its population is increasing on good level. Developing a marketing strategy acts the basic foundation of marketing plans designed by the company experts along with management, involving continuous testing of these strategies along with implementing all the year round new ideas and innovative ways to portray the product in better and attractive manner. The main goal of any marketing strategy is to make a particular image of the product in the eyes of the consumer so that the consumer can trust the reliability and effectiveness the product, in our case sugar has to be presented in the most reliable and tasty manner, which is also healthy to consume. The marketing cost is a very important aspect to be remembered at the time of marketing.
The price is the main reason for a consumer to buy a product as he will always look for the most pocket friendly product to consume and especially in case of products which are a regular expense.
The geographical aspects effect the marketing adversely. Environmental strategies that are to be followed at the time of formation of marketing strategies have to be kept in mind, to ensure that the product is required as per the climatic changes by consumers & also in terms of production how much the climatic & geographic aspects effect.
If the product is not promoted in the right direction targeting the right consumers and creating a right image, then the whole marketing plans of the product can be a big failure. In case of Lantic Inc., one of the key promotions aspect is the brand value of the company which is highlighted at the time of advertisement.
In early spring, the company launched new graphics for the core retail lines of both Roger & Lantic brands. This new look enhanced the on shelf appearance & new fresh look nationally. The company endeavors to continuously improve its competitive position in the sale of value-added products through the introduction of new packaging and retail products.
