代写网站：澳大利亚健康食品的目标客户
从广义上讲，这个市场可以分为男性和女性，年龄在6岁到65岁以上，他们是快餐食品的消费者。确定特定的市场目标将涉及使用人口统计学，心理和行为主义变量。不同年龄段的人都吃快餐，包括甜甜圈和奶昔等饮料。所选择的目标市场包括年龄在18 – 65岁以上的男性和女性，他们属于不同的社会阶层，在食品行业中寻找健康食品的选择。由于高消耗的快餐食品，澳大利亚人面临着健康问题。体重问题和相关的健康并发症提高了公众对肥胖危险的认识。因此，制造垃圾食品的组织不得不相应地改变他们的营销策略和产品范围。以澳大利亚为例，近年来肥胖症和糖尿病的患病率逐渐增加。就心理变量而言，快节奏的生活方式使人们对快餐食品更加开放。
此外，快餐在社会上的广泛接受形成了对不同类型的食品的积极态度。考虑到这一点，越来越多的人意识到快餐对健康的影响，可以提高消费者寻找健康食品的比例与良好的质量和口味的选择。目标市场的很大一部分将继续购买甜甜圈时间目前提供的产品。然而，有健康意识的顾客的需求也不容忽视。例如，对有机食品的需求一直在增长。
甜甜圈时代的定位宣言是“为澳大利亚家庭寻找质量，口味和健康在一个单一的菜单，有一点独特”。其价值主张是专注于目标市场，寻求优质、美味和健康的食品选择。由于澳大利亚是快餐产品的主要消费者，甜甜圈时间可以通过健康菜单项目扩展其服务。这将有助于解决目标市场对健康饮食的需求。这家公司以向顾客提供独特的产品而闻名。因此，类似的个性化水平可以用来创建健康的菜单。这将推动销售增长，从而实现营销目标。
代写网站：澳大利亚健康食品的目标客户
In broad terms, the market can be segmented into males and females, with ages 6 to 65+, who are consumers of fast food items. The identification of specific market to target would involve the use of demographic, psychographic and behaviorist variables . People of different age groups consume fast food, including doughnuts and beverages such as shakes. The selected target market includes males and females ages 18 to 65+, belonging to different social classes, who are seeking healthy food options in the food industry. Australian population is exposed to health issues due to the high consumption of fast food. Weight issues and related health complications have raised awareness among the public about the dangers of obesity. As a result, the organizations manufacturing junk food have to alter their marketing tactics and product range accordingly. In case of Australia, the prevalence of obesity and diabetes has gradually increased over the years . As far as psychographic variables are concerned, the fast paced life style has made people more open towards fast food items .
Moreover, the widespread acceptance of fast food in society shapes the positive attitude towards different type of food items. Keeping this point into consideration, the increasing awareness about the impact of fast food on health can increase the ratio of consumers who seek healthy food options with good quality and taste. A significant portion of the target market will continue to purchase the products currently offered by Doughnut Time. However, the needs of health conscious customers can’t be overlooked. For instance, there has been an increase in the demand for organic food items .
The positioning statement for Doughnut Time is “For Australian families looking for quality, taste and health in a single menu, with a touch of uniqueness”. The value proposition is focusing on the target market to seek quality, taste and healthy food options. Since Australia is a leading consumer of fast food items, Doughnut Time can benefit from extending its services through the option of healthy menu items . This would help in addressing the need of healthy eating among the target market. The company is renowned for the unique products it offers to the customers. Thus a similar level of individuality can be used to create healthy menu. This would drive growth in sales, consequently, resulting in the achievement of marketing objective.
