Assignment First

代做論文:中國遊客研究

本研究的主要目的是發現中國遊客如何被瑞士目前面臨的一系列問題所吸引。中國的國內邊境地區是潛力最大的旅遊市場。然而,所有的中國遊客都只專注於參觀一些城市。一個關鍵的原因是,在中國,遊客對瑞士等其他旅遊領域並不瞭解。研究問題集如下:

如何衡量、控制、引導和影響中國的旅遊客流以達到瑞士等旅遊目的地?

文獻綜述

本章概述

Sangkakom(2013)的一項研究表明,第一次到泰國旅遊的遊客認爲放鬆是最重要的目的。與這些遊客接觸的人包括朋友和家人。大多數時候,他們會考慮自己管理旅行,主要依靠旅遊指南、口碑和網站。他們的主要興趣點是文化和歷史旅遊,其次是軟探險和自然旅遊。中國人最常去的三個城市分別是芭堤雅、曼谷和清邁。他們中的大多數人一次旅行花費在5001到10000元之間。在旅遊過程中,幾乎所有人都更喜歡用平板電腦或智能手機拍照,在社交網絡上發佈信息和圖片,搜索地圖和旅遊信息,甚至考慮語言的翻譯。大多數走出國門的中國遊客仍然更喜歡文化和地理上都接近亞洲國家的目的地。然而,最近以來,根據Lui等人(2011)的研究,前往地理因素距離較大的國家旅行的趨勢有所增長。從更具體的意義上說,正如謝和李(2009)的一項研究中所提到的,近年來,歐洲已經成爲中國遊客的極度人口長途旅行目的地。過去幾年來,冬季旅遊經歷了顯著的增長。然而,這次遠足的主要原因是中國已經引進了滑雪旅遊。相反,香港的滑雪旅遊發展得很好,專家們相信,在未來五年內,中國將取得與香港相同水平的成功。

作爲紀念品,他們大多數人對銀質、木質和棉質的產品表現出偏愛。他們也喜歡吃泰國菜和中國菜,主要是當地的湯陰功。人們可以看到他們大多數人乘坐飛機前往清邁,也可以考慮使用摩托車和嘟嘟車在城市中穿行。對他們來說,最吸引人的旅遊活動是傳統的泰式按摩、騎大象和軟探險。最後,排名前五的旅遊景點是:清邁大學、夜市、普拉塔多依素貼和塔帕門。中國人民對泰國有了更多的認識,特別是在中國電影《杜拉拉昇職記》之後的芭堤雅。他在泰國被槍殺。因此,它最終成爲中國遊客來泰國旅遊的目的地。此外,中國電影《泰囧》激發了中國人去泰國旅遊,尤其是清邁。

代做論文:中國遊客研究

Objectives of the Study

The key objective of the research is to find how tourists of China can be attracted to the tourism industry of Switzerland that currently faces a number of issues. The domestic border of China with respect to potential tourists can be considered as the market of maximum potential. However, all tourists of China are only focused on visiting some cities. One key reason is that in China, the population of tourists do not have knowledge about other areas of tourism such as Switzerland. The research question set is as follows:

What are the ways in which Chinese tourist flows can be measured, controlled, directed and influenced to reach tourist spots such as Switzerland?

Literature Review

Overview of the Chapter

According to a research conducted by Sangkakom (2013), tourists visiting Thailand for the very first time considered the key purpose of relaxing. The people these tourists approach with include friends and family. Most of the time, they considered managing trips on their own, with key reliability on guidebook, word of mouth and website. The major point of interest for them was cultural and historical tourism, followed by soft adventure and natural tourism. The top three cities being visited by Chinese were Pattaya, Bangkok, and Chiang Mai, respectively. Majority of them spent approximately 5,001 to 10,000 Yuan for a single trip. During travelling, almost all of them prefer to use tablets or smartphones for taking picture, posting information and pictures on social network, searching for map and travelling information, and even consider the translation of languages. Majority of the Chinese tourists traveling beyond their international border still prefer destinations that are culturally and geographically close nations of Asia. However, since recent times, there has been growth of trend for travelling to nations situated at a bigger distance of geographical factors as identified in research by Lui et al. (2011). In the more specific sense, Europe has ended up becoming extremely population long haul destination among tourists of China since recent years as mentioned in a research by Xie and Li (2009). Since the last few years, tourism during winter has been experiencing significant growth. However, the key reason of this hike is that there has been introduction of ski tourism in China. On the contrary, there has been well development of ski tourism in Hong Kong and it is believed by experts that China will be successful at the same level of Hong Kong within the coming five years.

For souvenir, majority of them showed preferences in products made out of silver, wood and cotton. They also show enjoyment in consuming Thai food and Chinese food, mostly targeting the local food of Tom yam Kung. Majority of them can be seen using airplanes to travel to Chiang Mai and also considered using motorcycle and TukTuk for travelling across the city. The most attractive activities of tourisms for them had been traditional massage of Thai, elephant riding and soft adventure. Finally, the top five attractions of tourist were Wat Pra Singh, Chiang Mai University, Night Bazaar, Wat Prathat Doi Suthep, and Tapae Gate. The people of China have more acknowledgment about Thailand, specifically Pattaya after film of China, “Go LALA Go!” had been shot in Thailand. Thus, it ended up becoming a destination for tourists of China for visiting when they came to Thailand. Moreover, the film of China, “Lost in Thailand” motivated Chinese for visiting Thailand, especially Chiang Mai.