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Essay代写:食品营销策略的应用

食品营销策略涉及应用于食品和服务营销的一般营销方法和技术。在食品营销中,需要制定细分、品牌化、定位、消费者研究、进入和退出策略等方面。这些策略取决于好的产品的质量和可用性。这些都是公司价值链的一部分。在这种模式下,食品的加工、配送以及供应链需要考虑。加工和分销选择为食品营销人员提供了机会。营销服务和处理增加了显著较高的成本

Essay代写:食品营销策略的应用

主要的消费群体是人口中的老年人。目标经济群体是中等收入消费者。这些中产阶级的高级消费者在许多营销活动中被忽视了。他们需要有针对性,因为他们正在寻找更健康的选择,产品的合理定价(Donovan和Henley, 2010)。这些组被认为是被忽略的类。该产品的定位将是,它是一个本地生产的优质产品,为人们寻找更健康和卫生的选择。价格适中将是促进产品销售的一个重要术语。

Essay代写:食品营销策略的应用

Food marketing strategy involves the approaches of the general marketing approaches and techniques that are applied to the marketing of the food products and services. In the cases of food marketing, there are the aspects of segmentation, branding, positioning, consumer research, entry and exit strategies that need to be developed. These strategies are dependent on the quality and availability of the good products. These function as a part of the value chain of the companies. The processing, distribution of the food along with the supply chain needs to be considered in this paradigm. The processing and the distribution options provide opportunities for the food marketers. The marketing services and processing add to the significantly higher costs

Essay代写:食品营销策略的应用

The main consumer groups that will be targeted are the seniors in the population. The target economic groups are the middle-income consumer. These middle class senior consumers are overlooked in many of the marketing campaigns. They need to be targeted as they are looking for healthier options at reasonable pricing of the products (Donovan and Henley, 2010). These groups are considered to be the overlooked classes. The positioning of the products will be that it is a locally grown quality products for people looking for healthier and hygienic options. Affordable pricing will be an important jargon to promote sales of the products.