Creating Brand Awareness
It is always beneficial for a company to have a sound brand-awareness strategy so that it can keep updating the development of the brand. It should do a preliminary research to become aware of how well known the brand was amongst its customers initially before any changes were made. Then decide what should be done to increase awareness and recognition in the public eye and devise a strategy for it. Lastly, strategy should be made for how the execution would be done to bring in the changes to increase brand awareness. All these efforts must be done in such a way that the changes in consumer perception can be observed and level of recognition could be measured.
Specifically, the major components of brand awareness plan as suggested by Gustafson & Chabot (2007) are as follows:
- Classify and become aware of your target customers
- Create a company name, logo, and slogans
- Add value through packaging, location, service, special events, etc.
- Promote
- Post purchase follow-up and customer relations management
Four Cs of Creating Brand Awareness
It is a known fact that if potential customers do not know about your brand then the company will not be able to make any sales. However, with efficient brand awareness campaign, this can be fixed. The four Cs of brand awareness as described by Teri Wells (2011) are Clarity, Creativity, Consistency and Cohesiveness.
创建品牌意识
它总是有利于公司有一个良好的品牌意识的策略使它可以不断更新品牌的发展。要做一个初步的研究成为知道如何众所周知的品牌是在顾客开始之前进行了更改。然后再决定应该做些什么来提高公众意识和识别和设计对策。最后，战略应如何执行可能带来的变化，提高品牌意识。所有这些努力都必须以这样一种方式，在消费者认知的变化可以观察和认识水平可以测量。
具体而言，品牌意识计划的重要组成部分，由古斯塔夫森和夏伯建议（2007）如下：
•分类和意识到你的目标客户
•创建一个公司的名称，徽标，口号
•通过包装增值，位置，服务，特殊事件，等。
•促进
•购后随访及客户关系管理
四，创建品牌意识
这是一个众所周知的事实，如果潜在客户不知道你的品牌，公司将不能够做任何的销售。然而，有效的品牌宣传活动，这可以是固定的。的品牌意识四Cs的泰瑞威尔斯描述（2011）是清晰，一致性和创造力，凝聚力。
