Ninth is established two way personalised dialogues. This strategy is based on the philosophy of establishing a dialogue with the customer. This strategy begins with establishing customer tastes and preferences. Then the customer are approached with suggestions or recommendation based directly on their preferences. This is meant to enhance the quality of the customers stay at the hotel. So if the customer has intimated to the management or staff in the past that the customer enjoys tennis. Then the staff should perhaps inform the customer all about the guest’s tennis tournament that is taking place next weekend. It is small things like these that make the stay of guests more memorable and pleasurable.