Background of the Company- Haier
Haier is one of the renowned enterprises in the corporate world that deals with home appliances and consumer electronics. Haier is one of the most popular brands that manufacture appliances like commercial heating and cooling system, consumer electronics and many more. Although being a Chinese company, Haier has market share all around the world. This organization started its business on 1984 in Qingdao, People’s Republic of China. Haier started its company with refrigeration and then diversified into many products ranging from refrigerators to mobile phones. At present Haier is dealing with products like air conditioners, computers, refrigerators, mobile phones, washing machines, microwave ovens, televisions, digital camera, dish washer, spa water heater and music system. The tag line of Haier is “Inspired living” which states that Haier manufactures products that enable consumers lead life in a comfortable and better way. Haier which started with just 100 employees, 20 years back has currently 70,000 employees. Haier, headquartered in Qingdao, China has expanded its business throughout the globe. Haier products have great demand in almost all nations such as America, Europe, and Asia, Africa and Middle East. Haier is ranked as the second largest home appliances manufacturers in the world, according to Euromonitors Statistics of 2003 (www.haierindia.com). In 2010, this company generated revenue of $20.7 Billion (fundinguniverse, 2006).
背景的公司 – 海尔
海尔是在企业界，涉及家电及消费类电子产品的知名企业之一。海尔是商业的加热和冷却系统，消费电子产品和更多的生产等家电最流行的品牌之一。虽然是一家中国公司，海尔拥有世界各地的市场份额。在青岛，中华人民共和国，该组织于1984年开始其业务。海尔公司开始制冷，然后扩展到了许多产品，从冰箱到手机。目前，海尔的产品，如空调，电脑，冰箱，手机，洗衣机，微波炉，电视机，数码相机，洗碗机，温泉水加热器和音乐系统。海尔的标记线是“灵感生活”，其中规定，海尔生产的产品，让消费者导致生活在一个舒适，更好的办法。海尔仅有100名员工，20年开始的，目前拥有70,000名员工。总部设在青岛，海尔，中国扩大了其在全球各地的业务。海尔的产品有很大的需求，在几乎所有的国家，如美国，欧洲，亚洲，非洲和中东。在世界上的第二大家电制造商海尔排名，根据统计2003（www.haierindia.com）Euromonitors。在2010年，这家公司的营业收入为207亿美元（fundinguniverse，2006年）。
