加拿大媒体学论文代写:危机沟通

加拿大媒体学论文代写:危机沟通

在这种情况下,有必要管理已被确定为该组织的关键职能的危机。为了振兴公共关系,可以遵循和考虑一些做法。危机管理计划(CMP)必须产生。它被认为是一种参考工具。生成这一计划将有助于提供一份主要联系细节清单,提醒要做什么,以及用来记录危机反应的形式(奥古斯丁,2010)。这将有助于节省时间,因为它将预先分配特定的任务,预先收集某些信息,并将作为参考源。考虑到任务的提前分配,可以假定组织中有一个危机团队的名称。这个团队必须意识到危机期间的责任和任务。危机小组的基本成员包括财政、法律、业务、安保和人力资源以及公共关系。
由于危机的发生是由于沟通策略的障碍,所以有必要改变这些策略(泰勒,2010)。为了重建公共关系并对媒体作出适当反应,Domino可以专注于为危机事件创建一个不同的网站或网页。互联网被认为是危机期间最重要的资源。因此,这个网站或网页必须在危机前制定。正如多米诺的提供产品和服务的消费者,有机会,该事件可能导致损害声誉的产品和提供的服务(库姆斯,2011)。因此,它需要一个需要召回所有的事实。

加拿大媒体学论文代写:危机沟通

In such a situation, there is a need to manage the crisis which has been identified as a crucial function for the organization. A number of practices can be followed and considered useful in order to regenerate public relations. A crisis management plan (CMP) must be generated. It has been considered as a reference tool. Generating this plan will help in providing a list of main contact details, reminders as to what has to be done, and forms to be utilized for documenting response of crisis (Augustine, 2010). This will help in saving time as it will pre-assign particular tasks, pre-collection of certain information and will be served as a source of reference. Considering the pre-assignment of tasks, it can be presumed that there is a designation of crisis team within the organization. This team must be aware of the responsibilities and tasks available in the duration of crisis. The basic members within the crisis team consists of finance, legal, operations, security and human resources along with public relations.

As the crisis occurred due to hindrance in the communication strategies, there is a need to alter these strategies (Tyler, 2010). In order to rebuild public relations and give appropriate response to media, Domino’s can focus on creating a different web site or web page regarding the event of crisis. Internet has been identified as the most important resource in the duration of crisis. Therefore, this web site or web page must be formulated before the crisis itself. As Domino’s provides products and services to consumers, there are chances that the event might have resulted in harming the reputation of products and services being provided (Coombs, 2011). Therefore, it requires a need to recall all facts.

 

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