Assignment First

留学论文代写:留住老客户的营销理念

从市场营销的角度来看,小企业面临的下一个挑战是在关注业务增长的同时留住老客户。营销理念认为,留住老客户对企业是有好处的,因为获得新客户会带来额外的成本。与获得新客户相比,留住老客户更方便。因此,小企业通过给予老客户忠诚度折扣或及时的促销优惠来留住老客户变得非常重要(Cooper, 1993)。获得新客户肯定会增加公司的客户群,但留住老客户会增加公司的信誉。只有当客户明白他们从与公司的联系中获得价值时,他们才会对企业忠诚。

留学论文代写:留住老客户的营销理念

留住老客户、争取新客户的首要途径是提供完美的服务。市场营销的理念是“客户为王”,因此,公司把客户当作一个“王”来对待是非常重要的。没有什么比从公司和员工那里得到完美的服务更让顾客高兴的了(Storey, 1994)。顾客应该得到公平的对待,销售团队应该经常与顾客保持联系,让他们觉得自己很重要,很有价值。这种练习不需要花费太多的时间和精力,但是如果公司定期这样做,那么客户就会自动对他们忠诚。

留学论文代写:留住老客户的营销理念

The next challenge which the small businesses face from the marketing perspective is retaining old customers along with focusing on the growth of the business. The marketing concepts say that it is beneficial for the business to retain old customers as gaining new customers incurs additional cost. Keeping old customers is pocket friendly as compared to acquiring new customers. Thus it becomes very important for the small businesses to retain the old customers by giving them loyalty discounts or timely promotional benefits (Cooper, 1993). Acquiring new customers would definitely increase the customer base of the business but retaining old customers will give additional credibility to the company. The customers will be loyal to the business only when they understand that they are getting value out of their association with the company.

留学论文代写:留住老客户的营销理念

The first and foremost way of retaining the old customers and acquiring new customers is giving flawless services. The marketing concept says “Customer is king” and hence it is very important for the company to treat him as one. Nothing makes the customers as delighted as getting flawless service from the company and its staff (Storey, 1994). The customers should be treated fairly and the sales team should constantly follow up with the customers from time to time to make them feel important and valued. This exercise does not require much time and effort but if the companies do this on regular basis, then the customers would automatically become loyal to them.