Assignment First

本篇論文代寫-公司營銷中間體講了所有的大公司都依賴於營銷中介,比如分銷商,來分銷他們的產品。儘管他們與客戶有着良好的品牌關係,但是他們不可能有直接的供貨關係。微觀環境直接影響着公司的整體成長。因此,管理層應該始終尋找需要改進的因素或領域,從而提高公司的整體績效。本篇論文代寫文章由澳洲第一論文 Assignment First輔導網整理,供大家參考閱讀。

Major forces

Competitors

The competitiveness between rival companies has become ever so large. No company, whether large or small, enjoys monopoly.

Customers

Peter. F. Drucker acknowledged, “There is only one valid definition of business purpose, which is to create a customer.” For any business to be successful, it must find customers for its products. This is the reason the customers thus constitute the most important element in the micro environment of business. Products sales depend mainly on the degree of consumer satisfaction.

Suppliers

Suppliers (individuals or business houses) combined together and provide resources that are needed by the company. The company needs to develop specifications, search for potential suppliers, analyze them and thereafter choose those suppliers who offer best mix of quality, delivery reliability, credit, warranties and obviously low cost.

The general public

The company needs to satisfy the public along with the competitors and customers. This determines its growth in the future reference. The company needs to create trust, value and goodwill amongst public.

Marketing intermediates

These are responsible for promoting, selling and distributing the goods to the ultimate consumers. It is efficient and easier to work through the established marketing channels instead of creating one and thus going for experiments.

Workers and Union

Since labor is the building block of a company, it needs adequate importance. Industrial relation is important as it improves harmony amongst labor and management.

Example:

All major companies rely on the marketing intermediates, like distributors, for distributing their products. It is not possible for them to have a direct supply relationship in spite of having strong brand relationship with customers.

Micro environments have a direct impact on the overall growth of the company. Hence, the management should always look for the factors or areas that need improvement so that the overall performance of the company can be improved.

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