Assignment First

本篇論文代寫價格-公司戰略擴張講了ES品牌花費了大量的時間和資源來服務高級定製的獨家系列。人們認爲,該公司正致力於爲這部分消費者提供服務。目前尚不清楚該公司是否希望專注於平價產品線。因此,建議該公司必須專注於各個領域的高淨值人士。他們可以利用現有的獨家品牌形象爲富人服務。本篇論文代寫價格文章由澳洲第一論文 Assignment First輔導網整理,供大家參考閱讀。

Current entry strategy and vision of the company

Haute couture lines had led the company to develop flagship stores to sell exclusive product range. Apart from this the company uses the concepts of licensing, partnership and using third party distribution to make sales.

There are advantages and limitations to each one of these models. The advantages of having a flagship store and rendering customized products to the consumers are numerous. Primarily there would be greater grasp of the local community needs and the needs of the consumers. There is very high risks involved in this process as the company should cater to the exact needs of the consumers or risk losing the consumer base. In the case of licensing there is considerably lowering of risks (Kotler et al., 2015). The product reaches the market at an expedient rate and the return on investments is quite high. However, the issue with this process is the lack of control over the operations. This can be provided only with the flagship stores.

Partnerships enable the company to understand about the local consumer needs. The product reduces the innate cultural gap and the operational procedures are maneuvered to meet the local consumer requirements. Limitations of this mode of entry are again the lack of control or proprietorship of the products. There is considerable loss of control over the operations of the company.

Third party distribution also minimizes the risks involved and the initial investment costs. The product reaches the consumers at a fast paced and there is use of existing infrastructural facilities. In this case the company again faces the risk of losing control over the operational procedures. The third party controls the marketing strategy or the marking mix of the company.

Strategic expansion of company

The ES brand had spent a considerable amount of time and resources to service the Haute Couture exclusive lines. It is perceived that the company is dedicating all its efforts to service this segment of consumers. It is not clear if the company wants to focus on the affordable product lines. Hence it is recommended that the company must focus on the HNWI (High Net worth Individuals) across the spectrum. They can use their existing exclusive brand image to service the wealthy. According to the Merrill lynch and Cap Gemini world report the financial wealth of the work grey 17.1%. There was also a gain of 18.9% of wealth that is estimated to be around 3.9 trillion dollars. The Asian Pacific region especially had grown up to 25.8%. The wealth of the people had surged to 9.7 Trillion dollars. This report also stated that North America has 31% of the riches people in the world.

Based on these data and statistical analysis it is only logical that the company should focus on the Asian markets and the North American markets for sales. It is clear that the people in the Asian markets and the North American markets have most of the target consumers.