今天为大家分享一篇优秀的essay范文-论文代写价格：整合营销传播。本文讲述的是整合营销传播可以定义为对特定品牌的消费者之间的所有接触点进行规划、创造、整合和实施的策略。这种策略为间接或直接影响购买过程的信息提供了潜在的分销渠道(Heung et al.， 2010)。因此，公司明白每一个渠道的信息沟通都需要有针对性。这些都与每一个与信号者相关的兴趣相关。如果需要更多更全的论文代写价格范文资料，请联系我们的客服。
与医疗旅游关键要素有关的信息量与总体复杂性成正比。它指的是潜在客户从整个营销范围甚至其他领域的许多不同来源注册信息的能力。后者由于在经营过程中潜在客户群体获得的经验而难以进行分析或实施控制(Lovelock, 2011)。有一个关键的要求，在地位，角色，参照群体，社会阶层和文化的客户在全社会明显的偏袒或完整。然而，每一个与市场营销领域相关的信息来源都将为客户提供更准确的信息。这将涉及关键指标，并取决于消费者之间的过滤方式(Lunt & Carrera, 2010)。作为一家医疗旅游企业，公司的营销传播努力与每一家企业共享一个共同的原则。营销社区的计划直接来源于营销计划。这为调整营销沟通目标提供了适当的指导。营销计划将列出服务或产品、促销、地点和价格，而沟通是该特定促销的主要因素。整体基调设定是对客户健康的主要关注，以及保护健康的相关费用(Heung et al.， 2011)。
Integrated Marketing Communication Strategy
Integrated marketing communication can be defined as a strategy to plan, create, integrate and implement all points of contact consisting among consumers for a specific brands. This strategy provides potential channels of distribution for the messages indirectly or directly influencing the process of purchases (Heung et al., 2010). Therefore, the company understands the need for specificities regarding the communication of information by each and every channel. These are in correlation with each and every interest related to the annunciator.
The volume of information related to the key elements of medical tourism have direct proportionality to the overall complexity. It is the ability of the potential customer for registering information from many different sources within the overall scope of marketing and even in other domains. There is difficulty faced in the latter for the conduct of analysis or imposition of control due to the acquisition of experiences by the potential groups of customer in the course of business (Lovelock, 2011). There is a crucial requirement of marked partiality or completeness in terms of status, role, reference group, social class and culture of the customers across the society. Nevertheless, each and every source related to the area of marketing will reveal information for reaching the customer with more accuracy. This will involve key indication and depende ncy upon the means of filtration among consumer (Lunt & Carrera, 2010). As a business of medical tourism, the efforts of marketing communication at the company have been sharing a common principal with each and every business. The plan of marketing community has been stemmed directly with the plan of marketing. This provides appropriate guidance for aligning the objectives of communication with marketing. The plan of marketing will lay out the service or product, promotion, place and price, and communication is a major element of that particular promotion. The overall tone set is a major concern for the health of customer along with the associated expenses for the protection of good health (Heung et al., 2011).